Intro to a Bourbon Journey

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The Bourbon Rookie Created by The Bourbon Rookie DECEMBER 28, 2020

A group of new and veteran bourbon and whiskey friends to help others enter into the friendly world of bourbon drinking.

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59.8

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Intro to a Bourbon Journey (21)
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Highlights
  • Cease & Desist – Bourbon Podcast #13

    This month’s Whiskey News sets a new precedent for breaking news in the bourbon world, as you won’t hear ANY of these hot tips on any other podcast. With so much breaking bourbon news, we skip the Craft Shoot this month and go straight to Bourbon Bullshit, the most popular bourbon podcast segment in the universe! Addressing things like home aging whiskey, Elon Musk’s attempt to buy a coveted craft distillery, and a true bonehead move involving Blanton’s dump dates, this month’s Bourbon Bullshit hits hard and gives you the attitude you’ve come to expect from Bourbon & Banter.

  • Is Bourbon Broken? Part 3 – The Distribution & Retail Problem

    You see, a few days ago I got an email from their VIP Program announcing that they were doing a Charity Raffle for the “Right to Buy” one of 30 bottles of Col. Now, I’m not a wholesaler but if the MSRP of these bottles is $65, I can’t imagine their cost from the distributor is over $55. Still, not an issue for me until you get to the part that you don’t actually win the bottle, you still have to pay the retailer for the bottle, in person, at one of their locations. This seems more like a “right to buy” lottery where you buy a ticket and the real winner is the retailer, then the charity.

  • Jason Falls 100K MARCH 26, 2021
    Exploring the Mechanism of Influencer Talent Management

    What do you think is the best strategy here, and they know that we’re going to present them talent who are really, really well aligned, and I think that’s for us, where it kind of comes out of that transactional place. But I think brands are kind of more swinging back towards looking at influencer relations and the alignment, they’re more like PR ambassadorships and choosing a select number of talent, who they thoroughly that in terms of brand alignment, and investing heavily in them, versus when they first started out and just kind of dipping their toe in and trying, you know, single cooperations with multiple influencers without feeling that they’re, you know, investing too far. ’s kind of the tried and tested statements in terms of when the brand is well matched, like with the social talent, like that’s, that’s where it has to, like start from and a win for the brand, then would also be a win for like the social talent in terms of engagement. Oh, my gosh, it’s, it’s, it’s, um, you know, again, like we saw really, that anyone who were signing at shine like that, that’s, that’s a first step.

  • Bourbon & Banter & Barrels...Oh My! – Bourbon Podcast Special Edition

    As the most honest podcast in bourbon, we don't pull any punches and we tell it like we see it. Pour yourself a drink, get comfortable, and listen to Bourbon & Banter & Barrels We’ll keep the warning below but let you all know in advance that Bob stayed home for this one, so the cursing is scaled back significantly. Warning: If you're not comfortable with unapologetic, independent thinking, plus a healthy dose of swearing, you might want to skip this one folks.

  • Yes, There Really Is A Difference in Glassware

    I find it offers a nose of caramel, vanilla, and oak, a mouthing of caramel, fruit, and vanilla, and a palate of vanilla, caramel, toffee, corn, and oak. I picked up caramel, vanilla, toffee, corn, and oak, and the narrow mouth helps aim the liquid across my palate versus everywhere in my mouth, allowing me to pick out the individual flavors. I was able to pick up vanilla, caramel, and oak, and didn't find anything in terms of alcohol burn. I was able to pick up all of the expected flavors of corn, vanilla, caramel, toffee, and oak.

  • Is Bourbon Broken? Part 2 – The Secondary Problem

    I’d like to think that eventually production will catch up a bit and some of the bottles that have been so scarce for the past 5-10 years will start to repopulate shelves. For Example, this past fall, there was a guy that was paying the delivery driver of a local grocery store chain to tip him off as to when the Old Forester Birthday Bourbon shipment was being delivered at each store. How long is it going to be before Buffalo Trace says “Hell, if all of these people are paying $120-$150 for a bottle of Blanton’s or Elmer T. Lee, If you think I’m wrong, how many of you would pass on a bottle of Blanton’s for $100 if you walked into your local store tomorrow?

  • Barrell Seagrass Review & Tasting Notes

    They've been finished separately in some rather unusual barrels: Martinique rum, Malmsey Madiera, and of all things, apricot brandy barrels. Before I get to the tasting notes and recommendation, I'd like to thank Barrell for providing me a sample in exchange for a no-strings-attached, honest review. Here's where things got really different - dried apricot and plum were sweet notes, then brine offered a barrier of sorts, separating out the grass and mustiness on the other end of the spectrum. Long and warming, the finish had plenty of wood tannin, salted chocolate, molasses, ginger, rye spice, apricot, and pineapple.

  • SAP56 Canadian Maple Whisky Honors Maker’s Heritage

    Centuries later, Adam Duhamel, 38, recalls how when he was 3, his parents took him on trips to the family’s farm, which included a vast stand of sugar maples and a sugar shack. To anyone who’s worked a sap harvest, the sugar shack is a micro-factory for maple syrup making. The gathering at the sugar shack created an incredible atmosphere because it was part of something important to our family,” said Duhamel, creator of SAP56. Harvesting maple sap starts in early spring, when snow still covers the ground, but outdoor temps are ideal for working.

  • Jason Falls 100K MARCH 24, 2021
    The Professors Behind Influencer Marketing's First College Textbook

    and I think that’s definitely how we were able to get the four sections and sit there and say okay, you know, if I’m teaching this course for students and then of course you know, beneficial to practitioners what what is it they actually need to know to start that understanding and foundation Jason Falls Interesting, Sevil your your contributors are mostly academicians, but there are a healthy percentage that are journalists or even agency strategists as well. And there is that social media influences where people actually feel more close to more related to, and they actually feel that I can reach those influences way more easily than I can reach that celebrity or that brand I’m seeing on TV ads, and what happened with it with the brands as well, as soon as they realize that people feel more comfortable with those influences. But I think what’s happening now brands kind of want to work with the influences because they are seeing the power they see in this people actually trust those influences little bit more than the traditional advertising or traditional way of communicating brands actually doing. Yes, they authenticity, where they stand what they need to do ethics, like Joyce mentioned, but at the same time, now, we are actually seeing that like different side of influences and the future of influences, which is where chill influences.

  • Is Bourbon Broken? Part 1 – The Consumer Problem

    Last week I walked into my local Total Wine store and happened to find Eagle Rare on the shelf. But after I checked out and got into my car, I felt like I had been fortunate to find this bottle on the shelf at retail, and that started to bother me just a little. Some local liquor store chains here don't even put Eagle Rare on the shelf. It's unfortunate that I now feel the same about finding a bottle of Eagle Rare as I used to about finding something highly actually allocated or scarce.

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