Marco and Eric vlogs

The first hour of posting on Instagram is important because Instagram detects that if it’s getting x amount of engagement in that first hour and people viewing your post; It’s worthy of being shown to others and will then be able to be posted to a wider audience via Instagrams explore page. Joining engagement groups are when you create Instagram groups of similar niched people that are willing to help with engaging on that post and in return you’re doing the same to help out each others content. This is the easiest way to start out with your content being seen in the most important hour time frame and it can help your content be actually pushed out to people that are following you as Instagram doesn’t consistently let posts be seen to all followers. Instagram also gives an option to share on other social media platforms like Twitter and Facebook before you post so that they can be more interactive with your latest posts and has been very helpful to get reach and get your content in front of people from those platforms that don’t currently follow you or may not keep up with all your content on there.

As we know, the pandemic has switched many things up for our everyday norm like working from home, seeing loved ones, how we have to take extra safety precautions before going about our days and even sacrificing our favorite activities that we enjoy for entertainment like going to concerts, enjoying live shows and most importantly as a musician, experiencing losing the freedom to go on tour to interact with fans and perform their projects. This is the new way of doing things and making positivity out of the madness in the world today and keeping inspiration aside from sabotaging your artistry and limiting yourself as a musician when touring isn’t an option after working on your proudest projects. Outlets that produce interviews to showcase new and upcoming artists enjoy hosting interviews where listeners can do streams to look back on it and are the safest way during this time to connecting this way from the comfort of your home, studio, or even while traveling to keep artists up to date. For smaller and newer artists especially that are used to doing things like going on stage to showing off their music projects at local bars or karaoke nights, check out ways that you’re able to pull off a venue event for your projects while also keeping people safe by spreading out your audience having ceratin rows and seats off limits for social distancing purposes as well as wearing masks.

Tiktok has been great to exponentially reach a larger audience and make new things become trending as influencers on TikTok are known for doing ranges of dancing to the latest songs and putting together challenges which also transfers over to other platforms like IG. When establishing this strategy and testing to see how it works for your project on the TikTok platform, you should then try to recycle promotions from TikTok and posting them on IG reels to reach different audiences and to overall make your project presence available on other platforms to create buzz for a bigger reach. Sometimes the most effective way to do things is to just connect, talk and put the time in to get your work across to others, and setting up Lives to share opinions with your audience or to invite them in to chat about your newest release can help in a major way. What makes this app effective for growing a brand and networking is that it’s not like Instagram where you are just posting photos and connecting with a like and comment for a second and moving on, but you can authentically engage by speaking to others, representing your brand by presenting it in the audio chats and build relationships.

Instagram has been a major way for Creators and Business owners to grow in a major way as well as to build a community for themselves. These are ways where you can cross promote what’s bringing you income on the Instagram app to others and increase awareness of products or services and get other people interested in what you have to offer which means: More Monetization! Everything will be able to be managed through your phone and it will be an easier way to connect and help others through instagram features like messaging, IG live, utilizing the shop and buy newest features within the app and more. There’s still responsibility in making sure you have the proper equipment and that you’re in the right place to be able to respond and work productively, but there’s a big advantage of being able to have the freedom to work independently and freely!

Most Artists enjoy letting their Audience know when they’ve released something or when they can expect to hear more of their latest projects; but on the fans end, they miss out on interacting with their favorite Artist and it can be more impactful to set aside time to actually get creative with sharing your work in different ways. This way, You’ll be able to get good feedback on a new song, can make it easier to listen from new audiences and it’s a great way for others to remember you as an Artist by the dance challenge or trend that you or your supporters get to go viral. A good way to connect with your Audience is to utilize Live video chatting to be able to see what your audience is up to and they’ll be able to connect with you personally outside of listening to your music which can build trust and fan loyalty. This can also be a collaborative effort and you can bring in another artist to help with the giveaway as the objective is to gain a newer audience and to get people to actually engage with your post; In this case, the objective would be to get more engagement with streams, merch or to just get people to check you out as an Artist which is a great way to connect and for promotional purposes.

In 2021 It will be a great time to practice these things and come up with new ideas for your brand; So here are some top ways to step up your Instagram game in the New year. With Instagram, knowing what type of look you’re going for can set your brand apart from others or let people that come to your page understand more clearly what type of niche you’re in and what they should expect from your page. If you want to be in the category of fashion, think of ways that you can shoot fashion content to give more details about products that you’re interested in wearing day to day; and think about how you would want to take photos like flat lays, just of the product or you wearing the product as well. IG Reels can be tough sometimes with creators not knowing how to blow up and get that new content to get them the following and engagement that they deserve; but it’s best to stay consistent and maybe trying to even recycle content made from TikTok and putting it on IG reels to see if the audience on that platform will gravitate more towards it, vice versa.

With staying home, working remotely, and having to come up with creative ways to keep our music marketing strategy going; Influencers have become a top priority when it comes to acing it when it comes to marketing goals and is a more efficient way to seeing results. A lot of ideas for promotion that get received by an influencer can be as simple as posting an in feed post with a story or just posting a short video, and this can sometimes make the influencer have to come up with ideas themselves and not having a good idea on an effective way to promote the song. If you really want to stand out and intentionally have your music promoted as it relates to the song, use the meaning behind the song you want to be promoted to come up with your own idea. Utilizing hashtags like  #dancetrend, #popdance #hiphopdance #tiktokchalence #dancechallenge and scrolling through the content and left side section of the hashtags can show all the latest content creators are doing for these trends and makes it easier to niche down which influencers to reach out to for promoting your newest song.

You can start a Brand with no cost at all and simply promote yourself, but if you want to be taken seriously or get yourself out there more, you should eventually look into start up costs like: Business cards, Websites, Investing in Ads and maybe even Photoshoots to get Content out there as well! One being that you can choose how much time you want to put in, which can sometimes be a lot and other times you may overwork yourself and want to go at a slower pace; but the consistency is always key with Building your own Brand. Building a Brand certainly doesn’t get done overnight, but it is rewarding to know that when your brand is where you want it to be, You can look back at all the time and hard work you put in and it will always pay off! With all the ins and outs to Building a Brand, It is worth the time, Money and patience to see progress when Building a Brand to start to finish.

Every brand out there, from individual artists to worldwide companies are finding ways to create positive social change. The end game of social change is to use real-world actions to create long-lasting positive improvement of human and social conditions. Once you have defined your own point of view towards the change you’d like to see in the world, you can create a pitch document and start looking for other like-minded brands to partner with. It’s about aligning with the needs and values of your audience in a meaningful way and continuing to work towards positive change throughout the existence of the brand.

While it may not be like this forever, it’s safe to say liver in-person events are going to look very different in 2021, and possibly a few years to come. The most basic conditions for in-person events right now is social distancing (6 foot distance), continual sanitation and disinfectant availability to all event goers, and wearing a mask in higher traffic areas. Companies are now having local, satellite events which will allow for attendees to still experience the event but with little to no travel and less people gathered together. With the obvious restrictions on in-person gatherings, event planners and entertainers are going to be looking for new ways to still give audiences that enjoyable experience from home.