Celtic Chicago, Inc.

It’s that time of year again — planning time. At the beginning of each planning season, we like to talk with sales teams and senior leadership to set goals that measure essential KPIs like qualified leads and purchases. Be sure to take the time before, during, and after annual planning to measure the impact of your marketing efforts so you can effectively identify the channels tied to marketing success. Contact us to learn how Celtic Chicago can help you meet your business goals with integrated solutions tailored to your unique business needs.

Here are three integrated digital strategies that have helped our clients get in front of customers in lieu of face-to-face meetings. From paid spend to social media content calendars, Celtic has helped our clients shape messages about help, future trend analyses, and other relevant topics. Recently, Celtic has partnered with multiple clients to shift their regular e-mail communication strategy to one that highlights the sales representatives. This year – through thought leadership content – we’ve been focusing on how creating integrated digital initiatives can help our clients can get in front of customers without the benefit of face-to-face meetings.

Google Ads is a paid online advertising solution that businesses can utilize to promote their products and services on Google Search and other sites across the web. Some of they key benefits include: Google Ads gives you the ability to hone in and reach those most interested in your products and services by showing them relevant ads. Age, location, and language: Google Ads allows you to choose the age, geographic location, and language of your customers. Getting started with a Google Ads campaign is as easy as choosing a product or service you’d like to focus on and partnering with a company who knows how to get the most out of Google Ads tools.

Here are some helpful tools and tactics for working remotely: Digital Whiteboard To keep tabs on everything, we’ve long relied on a shared whiteboard in the office for tracking projects. We’ve been able to convert to a digital version of the whiteboard through a tool (available through Kanbanchi or shared Google Sheet) which helps us relay updates and information. Rather than putting the finishing touches on the next planned conference in Chicago, (and with only six weeks to spare) we had to cancel the hotel and re-configure the three-and–a-half-day, in-person conference into a two-day webinar. Once home, things kicked into high gear— calculating new virtual registration rates and corresponding refunds, writing detailed member and attendee communications about all the changes, upgrading our Zoom to a Webinar account, answering the myriad questions from the client, attendees, potential attendees, and each other!