97th Floor

To analyze what the market looks like in terms of budget/finance related keywords, I pulled a lot of data—like, over 111,000 unique keywords worth of data. Data Cube gives you data about total organic keywords, keywords on page 1, 2, and 3, as well as the recent movement of said keywords. Within this keyword data we exported from Brightedge, there are some content ideas that rank for 10 keywords with Featured Snippets, and some that rank for 100 keywords with Featured Snippets. In this scenario I looked for content ideas that were relevant to content found on YNAB’s blog, as well as selected content that ranged from easy ranking difficulty all the way to keywords that will take a bit more work to rank for.