Advantage Media Group

We’ve been talking about the myriad marketing trends and opportunities to consider in 2021, from the latest marketing movements to social media strategies that have the potential to set your brand apart from the competition. At Advantage, we often talk about the incredible potential of Authority Marketing, which we define as the strategic process of systematically positioning a person, community and marketplace to command outsized influence over all competitors. Media material: You’re likely already familiar with the vast business potential of being featured in the media. While marketing trends come and go and material can be tricky to come by, a book has the potential to be an evergreen resource from which to draw for years to come.

Now that we’ve settled into the new year, it’s a great time to consider your social media marketing plan and make sure it’s as solid as it should be. Moreover, different platforms serve different purposes (you probably reach out professionally on LinkedIn, for instance, turn to Facebook for connection, and tune in to TikTok or Instagram for entertainment). If a particular platform isn’t serving you once you’ve taken the time to establish a presence on it, don’t be afraid to move on. More than half of consumers actually use social media to research products and services, and according to Facebook for Business, 83 percent of buyers report using Instagram to find the stuff they’re looking for.

Numerous studies have shown that taking time off—really, truly unplugging for a night, day or longer—makes employees more effective when they return to their desks. sure you’re familiar with as a business leader), research shows taking downtime can help you make better choices and stick to what you’ve set out to do. While thinking about taking a break from work seems to create more stress for many of us, actually going through with it will ultimately ease your mind and pay off in the form of your mental and physical health (a priceless asset, if you ask us!). Hopefully by now we’ve sold you on the importance of giving yourself a real break this year.

With consumers buying much, more online these days, it’s only logical that that’s where marketers are meeting them, funneling more of their advertising dollars into e-commerce platforms along the way. Experts estimate that trend will only grow, with advertising on e-commerce platforms reaching 13 percent of the country You probably know that it’s easier (and cheaper) to connect with and maintain the customers and clients you have than it is to recruit new ones, but that doesn’t mean your marketing behaviors align with that insight. With a marketing strategy that harnesses the potential of these trends—many of which are likely to stick around for years to come—you’ll be well prepared to capture all the success the new year has to offer.