Sparxoo

That’s why Crafton Bryant and Melissa Ebanks partnered with Sparxoo’s President and CEO, Rob Kane and David Capece, to start a brand new business: Sparxoo X. Sparxoo X is a collective of experienced, strategic, big-picture-minded fractional CMOs on a mission to make high performing marketing leadership accessible to enable more brands to successfully grow to the next level. ” Crafton and Melissa are the first two fractional CMOs on Sparxoo X’s team, and both have spent years honing their marketing strategy and business acumen at some of the most recognizable agencies and companies in the nation. The biggest shift the account management role has taken over the years is offering solid strategies on marketplace information to make the work better at meeting your client’s business goals. Crafton’s work history includes time spent representing R. J. Reynolds Tobacco, Kodak, and Corona, and ultimately led him to settle in Tampa and focus most of his marketing efforts in the hospitality industry with Bloomin Brands and Metro Diner.

Based on client needs, Sparxoo X offers two solutions that allow its experienced marketing professional to seamlessly integrate into the client’s organizational structure: fractional CMO and marketing leaders. Sparxoo X will launch with initial fractional CMOs and marketing leaders Crafton Bryant and Melissa Ebanks who bring 40 years of experience leading marketing teams across agencies, mid market, and Fortune 500 brands. In addition to its experienced marketing leaders, one of the key differentiators is that Sparxoo X offers the collective tribal power across its internal agency partners in Sparxoo Digital and Sparxoo Studios, bringing efficiencies in collaboration and production. With Sparxoo X, we are giving mid-market CEOs access to executive level marketing leaders at a fraction of the cost who can help them not just survive, but thrive and grow in this new environment,” said David Capece.

Since dunking on 2020 was a universal past time, creating a story around how tough the year was with a twist of wit Because of the hardships faced by so many local restaurants due to COVID-19, a nod to eating local shows that Uber Eats cares without directly addressing the pandemic and risking a commercial that leaves viewers saddened. Coca-Cola, for example, has advertised during the premiere football game every year since 2006, but decided to sit this year out. This effort towards investing in public health is not unique to Anheuser-Busch; a number of businesses are rerouting budget they’d put into advertising for giant events towards humanitarian and community efforts.

With the clean slate of a new date, many follow the long-standing tradition of setting New Year’s resolutions, a practice that dates back to the 17th century. CEO David Capece sat down with the Sparxoo team to discuss the word or phrase (highlighted in bold) each team member will aspire to in 2021. Though we will remain remote for the foreseeable future, our team will combat isolation with regular video meetings, collaborative tools, and positive attitudes. Whether it’s Sparxoo, headed into our 14th year, Sparxoo Studios, or a brand new endeavor, our teams will give their all to growth.