Sensis Agency

We have a successful track record of conducting cross-cultural research going back a decade with the Hispanic Persona Project,” President and Chief Strategy Officer José Villa said. In the July 2020 survey, 44% of boomers said they enjoyed spending time with their kids, down 8% from 52% in November 2019. Only 23% of boomers said they enjoyed staying close to home while vacationing in 2020, compared to nearly 34% of boomers in 2019. Only 37% of boomers said they were excited about connecting with family and friends over social media in 2020, compared with 50% in 2019.

Sensis will work with the Office of International Media Engagement (IME), Bureau of Global Public Affairs (GPA) to strategize, manage, moderate, and create content for its Twitter feed, U.S. government messaging in Spanish with visually interesting and dynamic products that leverage U.S. Government-produced content,” according to the statement of work. We’re very proud to be part of the State Department’s mission with this incredibly important assignment,” said Sensis founder and Chief Strategy Officer José Villa. We work very closely with the State Department to ensure we are aligned on the messaging that goes out every day,” Sensis Account Director Tzatzil LeMair said.

With tongue wedged in cheek, integrated cross-cultural marketing agency Sensis weaves a “dramatic” telenovela-themed campaign for Chef Merito Seasonings. The campaign is the perfect blend of spicy and sweet, using melodrama and humor to remind people about how Chef Merito helps bring out the flavors of home,” Chef Merito Marketing Director Lauren Corugedo said. Marquez of Miami, director of numerous telenovelas including “Acapulco, Cuerpo y Alma,” “Luz Clarita,” and “Carita de Ángel,” the campaign will introduce Chef Merito to consumers across Los Angeles and Central California who may not be familiar with its broad range of delicious and versatile seasonings. Associate Creative Director Lisa Boosin and Senior Art Director Luis José Galvan collaborated with David Galvan to develop the concept and creative direction of the campaign.

The United States Census Bureau has engaged the integrated digital agency Sensis to provide enterprise-level social media and digital marketing support services to tell the story of the U.S. Census Bureau. As part of the more than $8 million contract, Sensis will help the Census Bureau establish and adopt tools, processes, partnerships, best practices and strategies that will support the U.S. Census Bureau across all post decennial surveys, activities, and interactions within digital and social media communication. The approach will need to adapt and evolve with the ever-changing field of social media in order to provide the public the information and insights necessary, which help further position the U.S. Census Bureau as the leader of data that empowers people, places, and the economy. The U.S Census Bureau wanted a digital marketing partner with experience building engaged communities through social and digital outreach,” said Sensis founder and Chief Strategy Officer José Villa.