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If you’re looking for more sales-qualified leads from the visitors on your website, then turning on chat, crafting a well-thought-out strategic chat experience, using advanced AI chat tools and weaving conversations into your prospects’ buyer journeys with your company is guaranteed to produce results. These might sound like small improvements, but when you’re sending emails to a list that has over 50,000 names, these increases drive significant business results in terms of visitors, leads and new customers. The answer is use MAXG, an AI-powered insight and recommendation engine that looks at your marketing performance data and tells you exactly what to do in what order based on the goals you told MAXG you have for your company and your marketing programs. MAXG looks at everything from email marketing campaign performance to CTA buttons, landing pages, website pages, blog articles and data quality challenges.

We wanted a smart dog, one that didn’t shed, one that wasn’t going to grow to be too big, one that didn’t need constant action and one that wasn’t going to destroy our home. Just like we had a great dog experience because we picked the right breed, you’ll have a better experience with inbound if you have the right expectations and the right partner going into it. As an example, we don’t describe our agency as a digital marketing agency (what’s that?) or even as an inbound marketing agency. As much as you’d like to have 10 target personas in 15 different verticals and offer solutions that appeal to 90% of the market, that’s going to require a very complex and expensive marketing effort.

What looks like like a personal email arrives in your inbox, you open it, and even though it sounds like they know you, you don’t have any idea who the sender is, who their company is or why they’re emailing you. HubSpot posted a blog article with some relevant data: Adding images (GIFs) to your emails reduced open rates by 37% Using an HTML template in your emails reduced open rates by 25% Increasing the amount of HTML in your emails reduced open rates by 23% The goals for every email marketing campaign are click throughs and visitors to your website, so here’s more data on the click behavior related to HTML vs. plain-text emails: For the simple HTML template vs. HTML-heavy template, the simpler email had a 5.3% higher click-through rate, which, combined with the higher open rate, resulted in getting 30% more clicks.

You are partially correct when you say your website isn’t working right, but it’s not because the website is designed improperly or built incorrectly. It’s because the website has the wrong story (or no story). It’s because you content isn’t answering the right question (or any question) for your prospects. And it’s because you have no overarching orchestration to all of your marketing and sales tactics.