Hire Influence

As defined by The Journal of Consumer Psychology, Brand Authenticity is the extent to which consumers perceive a brand to be faithful toward itself, true to its consumers, motivated by care and responsibility, and able to support consumers in being true to themselves. With the correct alignment of influencers that met a diverse target plus a solid strategy in place that engaged the influencer’s audiences, results more than exceeded campaign goals. Needless to say, with the use of influencers, Blues Clues and You! not only broadened their audience base but gained the trust of a more diverse audience and built brand authenticity in the process! Through the alignment of efforts, creative freedom, and a strong influencer marketing strategy – an influencer campaign can provide brands with the perfect segway to truly relate to and build brand authenticity within target demographics.

: I see you as one of the top influencers in the space: from growing your own social platforms to being a thriving entrepreneur, you are truly making a mark in the world as a changemaker. I see you are the founder of Style and Society Magazine: a magazine that is changing the landscape of diversity in media through content. The companies behind the events I typically attend in person are getting more innovative though and through that, I am able to share different virtual and/or drive-in experiences via video content, IG lives, etc to keep my followers involved throughout the different events. I did a campaign with them by taking a flight across the country to showcase how to travel during the pandemic, giving more insight to my followers on safety precautions along with travel guides on the Style and Society website.

The events of 2020 showed us even more strongly the lack of diversity within the influencer marketing industry, with many influencers calling out brands for their lack of inclusion within campaigns, even bringing to light differences in pay. Now that brands are being held accountable and the call for diversity and inclusion is heard- 2021 will be a year in which brands and agencies keep diversity at the forefront when curating influencer campaigns. Our last top trend focuses on longer-term partnerships: through creative consistency and on-going exposure, brands and agencies are seeing great success in strengthening brand reputations with micro-campaigns across a 6 to 12-month duration, as opposed to standard 30-60 day campaigns. Mcdonald’s has a long-term partnership with both influencers going on a year with micro-campaigns and has seen much success in this approach.

Expanding beyond the norm of influencer marketing services, they are also offering clients end-to-end solutions globally, including content drafting, design, editing, and production, to ensure every piece of a project remains consistent and in-line with campaign objectives. Leading the agency’s data initiatives is Chief Data Scientist Thomas Pepperz, who injects his knowledge as a machine learning engineer into HireInfluence’s reporting methods: taking it from the traditional, descriptive reporting to state-of-the-art predictive analysis. The goal is to leverage the latest advances in machine learning and data analytics to accelerate decision making, redefine the way we build marketing campaigns plus workflows, and transform the way brands court and interact with creators. Coming off their prestigious recognition for Best Influencer Marketing Agency in 2019 (INFLOW Global Summit), and now ranked as the #1 Content Marketing Agency of 2020 (TDA), they are solidifying their position at the top of this thriving and shapeshifting industry.