rohitbhargava.com

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Hi, I'm Rohit. I'm a marketer, writer and occasional professor. I help brands & leaders to be more influential. WSJ best selling author of 5 books - Always Eat Left Handed, Non-Obvious, Likeonomics, ePatient and Personality Not Included

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Highlights
The One Reason So Many Brand Pranks On April Fools Day Failed This Year

You might have seen that earlier this week I published a “Naan-Obvious” book with my wife to celebrate our love for delicious Indian bread. The book was a joke with purpose; a playful way to launch our new series called the Non-Obvious Guides which share advice that is “like having coffee with an expert. Despite the occasional clever idea (like Tinder’s height-verification program), this article notes that the April Fools Day pranks from brands this year were generally lacking. Roku created a pet-friendly remote control and Lego even launched a FindMyBrick app to let people locate lost pieces.

How The Non-Obvious Trend Of “RetroTrust” Started Taking Off

One of the most popular trends from this year’s edition of Non-Obvious was a trend I called RetroTrust – the idea that we trust in brands and experiences from our past. Last week I told the story at the IHRSA Conferenceabout a video game I used to play when I was a kid made by the renowned Japanese video game maker Konami. This week I saw a story that Konami is bringing back the game called Contra and a few of other beloved games too. The website for the hit new film Captain Marvel celebrated the era that the film is set in by creating a wonderfully 90’s style website.

Digital Undertakers, On-Demand Grandkids And Other Jobs Of The Future

One of the most consistent signs of our shifting future is how quickly new jobs and industries are emerging. Even as some fear technology making certain jobs obsolete, there are sci-fi sounding sectors like asteroid mining that are actually becoming reality

The Real Reason Influencers Make So Much Money

Everyone wants to be an online influencer, because it seems to pay well, but who is really benefiting? This article from the USA Today actually takes the unusual step of trying to reverse engineer a “rate” for influence and ended up with an estimate of “up to $100 for every 10,000 followers per sponsored post. ” The amount of money has created a rush of wanna-be influencers and big headaches for brands who have to deal with their unrealistic expectations

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