Aimclear

TripIt’s email response, while seemingly innocuous, was poorly executed from the professional reputation manager’s point of view. A vendor’s bad data is TripIt’s bad data. Compare TripIt’s search interest decline against Google Flights, a free service that also tracks itineraries mined from a user’s gmail inbox. TripIt’s email response, while superficially harmless, was feebly effective from the professional reputation manager’s perspective.

And, as a judge in the European and UK Search Awards for 6 years, This writer has observed hundreds case studies move from single-channel silos to almost universally integrated programs, cutting across paid, organic, search, social, PR, programmatic, retargeting, first/third party data, and a heaping portion of common sense. partner with client account team members to align initiatives with overall KPIs and with ad operations team on execution and reporting initiatives. * Participate in cross-functional communication/planning and facilitate client-related initiatives with multidisciplinary  teams ensuring successful client outcomes and overall client satisfaction. If you’re managing paid, be ready to engage with and collaborate with organic search and social marketers, developers, PR, legal, agency owners, and others to plan integrated roadmaps in which you will play one or more roles.

That’s why I’m pleased today to let the world know that Erik Stafford has joined Aimclear as Creative Director. As Aimclear’s founder, I’ve surrounded myself with the people I want to work with, from some of the smartest emerging talent in the industry to proven pros with marketing and PR chops that span decades. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting, winner of 11 US Search Awards, including 3X Best Integrated Agency, Best Use Of Social Aimclear’s differentiator is the Tao of holistic brand creative-builds and integrated psychographic performance marketing.

The definition of “Creative” expands to include new channels, content variants, sources and mediums: Ask a group of marketers what “Creative” means and you’re likely to get a number of unique answers. While it’s easy to get caught up in the newness of the latest emergent channel, it’s most important to remember there is always a new channel right around the corner. The timeless churn of brands bringing marketers in-house vs. reducing in-house in favor of external partners and hybrid relationships continues to cycle: Legions of marketers who lose brand gigs move on to form consultancies and/or agencies. Big $$$$$$ Deepfakes, Brand Reputation, & Peloton Remind Us