Lambert

When a comedian found a pair of (alleged) shrimp tails in a box of Cinnamon Toast Crunch this week, it was exactly the sort of made-for-Twitter moment that aspiring corporate social media managers will be studying for years to come. It would be less surprising to see a small regional brand fumble this PR ball, but even Fortune 500 CPG giants don’t always play the hand properly when presented with what should be a fairly straightforward consumer engagement. Don’t jump to the conclusion that the shrimp tail is accumulated cinnamon sugar because it’s the outcome you’d like to believe. General Mills appears to have publicly backed away from the claim that the (alleged) shrimp tails were accumulated cinnamon sugar.

With dozens of publicly traded banks expected to be removed from the Russell 2000 Index in June 2021, executives at potentially impacted companies should anticipate the impact on trading in their stocks, be prepared to educate their boards on the process, and take a proactive approach to their investor relations efforts before and after reporting quarterly results in April. Banks’ and other issuers’ market capitalizations will determine where stocks are ranked on May 7 within the Russell 3000 Index of 98% of U. S. public companies, from which the smallest 2000 are drawn to reconstitute the Russell 2000. Reconstitution impacts “more than $9 trillion in investor assets benchmarked to or invested in products based on the Russell US Indexes and concludes in traditionally one of the highest trading volume days of the year on major U. S. equity exchanges,” according to FTSE Russell. While reconstitution is largely thought of as an event dominated by ETFs and other passive investors, because stocks moving on or off the Russell indexes can expect to see a significant jump in volume, active managers employing fundamental strategies have the opportunity to buy and sell relatively thinly traded small-caps while minimizing their trading costs.

In a recent article shared by Thrive Global, Lambert & Co., senior manager Josh Skalniak, shared his insights regarding the qualities of a great leader. Skalniak says, “It may seem counterintuitive, but humility is perhaps the single most important quality of an effective leader. Studies have shown that humble leaders are more likely to inspire collaboration and increase performance, productivity and the company’s overall bottom line. Plus, humble leaders tend to seek the advancement of the goals of the organization more so than leaders who don’t score high on humility, because they are not focused on themselves, but rather their employees and the health and growth of the company.

Xtreme Fighting Championships (OTC: DKMR), the only publicly traded mixed martial arts organization in the world, today announced investor and corporate communications trailblazer Jeff Lambert has joined the Xtreme Fighting Championships’ Advisory Board ahead of the organization’s next event, YoungGuns 1 on March 27 at the FireLake Arena in Shawnee, OK. Lambert has led his organization, Lambert & Co., through 22 straight years of growth to become a top-10 financial communications and investor relations firm nationally and top-50 PR agency in the U. S. Lambert & Co. has earned Firm of the Year honors from PR Week and PRNews, been recognized as a top-5 private equity communications agency by The Deal, while Lambert has been named Dealmaker of the Year by both the Association for Corporate Growth-Detroit and business medium MiBiz. XFC CEO Steve Smith added: “Jeff brings a wealth of knowledge and experience as a veteran of the investment community, and I look forward to tapping his capital markets access and acumen as we execute our aggressive growth strategy and take our story to retail and institutional investors looking to invest in the world’s fastest-growing sport, MMA. Lambert has led eight acquisitions and acqui-hires, including 3 in the last year, and launched the TiiCKER software platform and app to invent and activate a new marketing demographic–consumer shareholders–giving publicly traded companies the ability to connect directly with their individual investors and to convert shareholders to consumers.