Global Strategy Group
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Global Strategy Group is one of the nation’s go-to public affairs firms distinguished by its depth of talent, influential clients and winning track record.
What The New Business Landscape Means For Brands For the past year, and for the foreseeable future, companies will exist in a hyper-charged political and social environment that will forever shape how brands — and company leaders — respond to societal shifts. In Tanya Meck’s latest Forbes column, she discusses the heightened expectations brands are facing post-Covid, and shows how brands can embrace these trends in 2021. Company leaders are expected to step up as well.
New ways to communicate with your employees and colleagues in 2021 Communication will be the new lynchpin of company culture and employee engagement as organizations navigate the remote and hybrid workplace of 2021. GSG’s Tanya Meck, in her latest Forbes column, advises on these communications strategies for 2021: Offer options for different personalities and preferences. New ways to communicate with your employees and colleagues in 2021
So far I’ve spent three days hiking and camping the Appalachian Trail and a long weekend in Vermont at a hunting lodge with no cell and no WiFi. Interestingly, while Zoom is less conducive to connect with someone, in this state of the world it provides a richer platform to have more meaningful dialogue; so while the physical environment is compromised, the substantive one has been enhanced. ’s been really hard; and frankly, knowing how hard everyone else is working, I have been reticent to be “out of touch” and overly aggressive about tackling every problem and every opportunity that occurs in the moment. So I had no choice to but to brush up on my skills and have developed a pretty good jump shot…which is required because going to the boards with him would result in a trip to the ER for me.
Working remotely is one thing, but working remotely while trying to homeschool/entertain/monitor two kids is quite another. From the moment I started working at home, I made a commitment that if I’m working, I would still dress like I’m coming into the office. As such, if I’m working, I will still wear button-down dress shirts, khakis, and dress socks. Since I’m no longer commuting, I committed to waking up at the same time each morning and using my regular 75-minute commute time to work out.