Gen3 Marketing

For the fifth year in a row, Gen3 Marketing (including OPM Pros) has secured a Top 10 spot in the Affiliate Marketing category of the Digital Commerce 360 “2021 Leading Vendors Report,” appearing as the #1 affiliate marketing agency and #6 overall after top affiliate networks. The 2021 Leading Vendors Report provides industry snapshots across ecommerce categories where retailers receive support from third-party vendors and agencies. The Gen3 Marketing group (which includes Gen3 Marketing, OPM Pros, AffiliateManager.com, and Optimus Performance Marketing) continues to be the most trusted Agency Partner to Top 1,000 Retailers. View the Top 10 Affiliate Marketing Vendors and Agencies from the Digital Commerce 360 “2021 Leading Vendors Report.

Based in Plymouth, UK and founded in 2006, Optimus-PM is an industry-leading affiliate marketing agency with an unparalleled reputation for delivering cost-effective results for brands across the UK, France, Germany, Netherlands, Ireland, Finland, Spain, Portugal, Italy, Switzerland, Belgium, Sweden, Denmark, Australia, Singapore, South Africa and beyond. The addition of Optimus-PM expands Gen3’s geographical footprint and enables the agency to leverage international talent to deliver market-leading affiliate marketing solutions to clients across the globe. ’s Co-Chief Executive Officers, Mike Tabasso and Andy Cantos, will continue to lead the combined business and the Founders of Optimus Performance Marketing, Mark Russell and Bruce Clayton, will be joining the Gen3 team in an executive capacity, leading its expansion efforts in EMEA and APAC. Gen3, headquartered in Blue Bell, PA, is a leading digital marketing agency that provides affiliate marketing services to customers (“advertisers”) by optimizing advertisers’ positioning of their products and services on third party websites (“publishers” or “affiliates”).

The International Performance Marketing Awards is hosted annually by PerformanceIN, the “leading global performance marketing publication” that connects and engages with the performance marketing community, facilitating industry debate and education while rewarding innovation, success, and best practice. Gen3 brings exceptional results and a unique approach to the “Best Agency” category this year by showcasing innovative, multi-channel client success stories from globally recognized retailers in two performance areas. For the “Best Paid Search” award, Gen3 highlights development of their bid management tool to support a Triple Stack optimization strategy for Amazon Advertising, leading to 945% sales growth for Chicco (Artsana USA, Inc.). In the “Best Managed Affiliate Programme USA” category, Gen3 showcases revenue growth and efficient partner diversification for Carter’s, Inc., leading to a substantial increase in ROAS.

Gen3 Marketing’s management team is excited to introduce an expansion to its PPC management service, now featuring Amazon Advertising campaign management. The company’s recent acquisition of ThePerformanceCompany.com included the addition of Amazon Advertising professionals with the experience to help develop a best-in-class proprietary bid management tool, allowing the agency to expand its service offering to Amazon Advertising campaigns. Gen3 recently released a Case Study which features the Amazon Advertising optimization results achieved on behalf of Chicco USA, proving significant growth could be attained while focusing Gen3 team know-how and the tool’s bid automation capabilities. Embry added, “the key to the success of this new business line at Gen3 is our team of bright professionals that meticulously tailor campaigns to suit client goals, leveraging our proprietary bid management tool to drive growth that exceeds client expectations.” Gen3 Marketing is a full-scale digital marketing agency serving over 300 clients throughout North America and beyond.