CoLab
Digital Marketing Agency Los Angeles
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We are a full service agency that delivers a compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas; search engine optimization, social media marketing, email marketing, and digital marketing.
Not only did Facebook roll out their LIVE feature, but Twitter and YouTube added the live video feature as well. In 2017, Facebook and YouTube will both be adding new live video features to their platform, allowing people to connect with others live and in real time. A surprising number of people are using social networks to find new products to buy, so it makes sense for these platforms to eliminate the middle man (Amazon and other retailers) and simply put a “Buy” button on their interface. Facebook banned fake news from advertising in late 2016, and will continue to work on blocking and suppressing clickbait-type headlines that are intended to spread misinformation.
There was a time that “local SEO”—optimizing your content according to a specific location, using keywords such as “drycleaners Los Angeles” or “dentist Miami”—was perceived as something done exclusively by bricks-and-mortars retailers. But people living in the Southern United States will start wearing summer clothes long before their northern counterparts do, so a local SEO campaign targeting Phoenix, Miami, Los Angeles, and Houston will enable the clothes retailer to start selling summer clothes before the sale of winter clothes ends. Your Google history will give the search engine information on the sort of information you’re looking for, according to your location and other data. Local SEO will be important for mobile searches as well, as Google has tried to make the searches as location-specific as possible.
It comes down to a plan that will help you to reach your audience as effectively as possible, and with the best possible ROI. You have to approach it with the right mentality, which means: Having an overall plan. You have to measure your results in order to determine whether or not they’re effective. A small measure of success is being able to get the desired results without going over-budget.
Here are a few tips to help you maximize your social media use: Twitter is used for VERY short-form content, Instagram is all about visually appealing images, and YouTube is for engaging long-form content. When posting to social media platforms, make sure you’re posting content that suits the audience. Twitter and Facebook both have automation options, and you can find tools like Hootsuite and Buffer to help you schedule content ahead of time. The narrower your audience, the greater the chance that you’ll reach the right people with your content.