Media Force

However, if its website structure is a bit iffy, Google won’t rank your website, even if your content is awesome and well-optimized. Keep in mind that Google considers your engagement metrics, for example, people bouncing right off versus people sticking around on your website, as a way to find out whether people value your website. If Google thinks your website isn’t adding any value, it won’t rank you, and vice versa. Our e-commerce marketing, Google AdWords marketing, social media marketing, digital marketing, paid media advertising, search engine optimization, and web design services in Ottawa are designed for transformational results.

Therefore, it would make more sense to reach out to a relevant, even relatively smaller influencer in order to reach your target audience depending on your business, niche, and product/service. If you’re easily ranking in the smaller hashtags and starting to see a plateau in their effects, it might be time to switch up your strategy to include more competitive hashtags and less shorter ones. Now that you understand how to decide which hashtags to include based on numbers, it’s important to note the categories your hashtags can fall under. Using the power of Instagram sponsored ads, knowing your exact target customer segments, relevant influencer marketing, and the right hashtag strategy for your business needs, you can make massive gains using this tool and meet all your business goals.

With over 6 million Twitter users in Canada, businesses in Ottawa cannot afford to not utilise this social media channel smartly and use it to their advantage. Many businesses aren’t certain of what to tweet, which results in them either tweeting irrelevant things or not tweeting at all. Tweet about things that are relevant to your business and your niche, allowing your audience to view you as a credible source of information. Okay, I’ll just start tweeting more and more valuable content every day”, let us tell you that the goal isn’t to send out a hundred tweets each day.

As tempting as it may seem to insert all sorts of features on your home page, you need to show some restraint when it comes to designing this particular aspect of your website. With over 29 million mobile internet users in Canada, it’s safe to say that a majority of all online activity takes place via smartphones. If you don’t have a mobile-friendly version of your website, you’re going to create a poor impression on potential as well as existing customers. Our digital market agency in Ottawa can help you optimise your website with effective web design services.