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We are a multi-award winning agency delivering smart, integrated, creative PR programs to a diverse portfolio of emerging and established technology and consumer brands from across the US and around the world. March has offices in Boston and Chicago.
I couldn’t help but notice that news of a Black woman’s murder by police only made its way to me because of the movement sparked by the viral video of George Floyd When I take a break from feeling heartbroken by what feels like a constant news reel of more casualties, I can’t help but notice that the grief, the movements, and the disappointment doesn’t last as long when the victims are women of color. First coined as an effort to legally explain how Black women are especially vulnerable, the concept of intersectionality is crucial to helping us understand and discuss the oppressive practices that impact individuals of differing identities, as well as our failure to protect them. For example, the Human Rights Campaign recently disclosed that at least 44 transgender people were killed last year – marking 2020 as the most violent year on record since the organization began tracking these crimes in 2013.
Organizations were forced to shift strategies, workflows, messaging, announcements, and in some instances entire business operations at a second’s notice. The media landscape was inundated and moving quickly, with a hyper focus on the pandemic’s implications. March Senior Account Executive, Tom Korolyshun, spoke with three March account leads – Hanah Johnson, Account Supervisor, Hailey Melamut, Account Director, and Kelsey Johnson Account Supervisor – The crew discussed what changed for their accounts as a result of the pandemic, learnings from the last year, and the lasting impact on PR and marketing as we move forward.
That was true then, and it remains true now, as we stand in solidarity with our Asian-American and Pacific Islander friends, families, coworkers, and communities. – Atlanta is not just one of March’s home bases, but also home to some of our employees, and we stand with them and the AAPI community in grieving this tragedy while also calling for true change and awareness. The shootings in Atlanta this week are a grim reminder of what can happen when hate crimes like these continue to run rampant, without attention paid or swift action taken against them. March Communications is making a donation to the Asian American Journalists Association to help their mission of diversifying newsrooms and providing more equitable media coverage of communities of color.
Cheryl was first inspired to talk to Sena at the PR Council’s Critical Issues Forum in 2019, where she watched Sena share her experience as a legally blind woman in the industry, how she advocated for greater accessibility options during her time working at NBC, and presented how PR can be used to do the same for people with disabilities across the industry. Cheryl was first inspired by Sena at the PR Council’s Critical Issues Forum in 2019, where Sena shared her experience as a legally blind woman in the industry, how she advocated for greater accessibility options during her time working at NBC, and presented how we can use PR to do the same for people with disabilities across our industry. and I’m being serious, how can we make sure that we are being are thinking about people with this advantage, when we’re looking to hire because someone like you who has experience in working in PR & comms, and you are incredibly passionate about it, you know, organizations, find people like you, I want the PR leaders out there to know, you know, that you’re there. One thing I noticed is, during my research for my thesis about the representation of people with disability and advertising, was that there is a lack of information about the representation of people with disabilities within the communications industry, I was able to find information in the Holmes Report conducted by the UK organization called the Public Relations and Communications Association, which identified that only 2% of professionals in VR in the UK identify as having a disability 2% 2%.