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” Custom Shop by Master Builder Ron Thorn (whose name would blend quite nicely into GoT’s labyrinthine roll call), the collection includes three deluxe electric guitars, each embodying one of the great houses of Westeros (and the key players in the eponymous game). Featuring hand-wound ‘50/’51 Blackguard single-coil pickups, a “Medium C”-shaped maple neck, a 9.5”-radius ebony fingerboard with 6150 fretwire, and a nickel silver pickguard as well as control plate with hand-engraved knobs, this GoT Telecaster can howl the blues or slash through a sick run while offering a smooth, modern playing feel. Priced at $25,000, this guitar comes in a custom leather and faux wolf fur-lined hardshell case with matching strap and Certificate of Authenticity. The vintage-style Jaguar wiring, tremolo tailpiece and bridge are souped up with gold-plated control plate as well as twin hand-wound fat ‘50s single-coil Stratocaster pickups for a rich, refined tone.

Last year, officials at Los Angeles International Airport (LAX) announced a new, thoroughly relaxed policy toward air travelers bringing their weed stash through the airport. In pot-friendly states like Massachusetts and Colorado, local police will often treat a passenger’s stash like a half-full water bottle. In states that don’t take kindly to marijuana possession, the local police have the authority to treat passengers like the federal criminals they are. On the other hand, because they’re sensitive to skyrocketing “pot tourism,” Colorado airports like Denver and Colorado Springs are fairly strict about forcing airline passengers to ditch their stash prior to security.

Although the market has been largely dominated by brands like Truly Sparkling (made by Boston Beer Company) and White Claw (made by the same company as Mike’s Hard), smaller producers have been catching on to the growing segment. For those looking to keep the alcohol content down, Craft Brew Alliance’s new pH Experiment Innovation branch is launching Pacer, a 2% alcohol by volume, 50-calorie line of hard seltzers. Oskar Blues Brewery, Michigan’s Perrin Brewing, Florida’s Cigar City Brewing, California’s Three Weavers Brewing, Texas’ Deep Ellum Brewing, and Utah’s Squatters Craft Beer and Wasatch Brewery The flavors to launch will be Ruby Red Grapefruit, Pineapple Pomelo, Raspberry Lime, and Black Cherry, all with 1 gram of sugar and 110 calories at 5% alcohol.

Together with his longtime writing partner and BFFF, Evan Goldberg, and a venture partner called Canopy Growth Corporation, Rogen launched Houseplant, a cannabis brand based out of Toronto. To that point, the company’s press statement includes a guarantee that Rogen and Goldberg won’t be personally stumping for the brand. It also may be why, in talking about his just-launched company, Rogen has couched his enthusiasm in unusually mature language: “Houseplant is a passion we’ve brought to life through drive and dedication. It is worth noting that one of the company’s venture partners is California-based United Talent Agency, and that the company has mentioned having “global aspirations.