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For present purposes, I will also include in the group of those living their prejudices the subset of anti-fascists, anti-racists, or anti-whatever it happens to be whose resentment toward the injustices of past or current discrimination or privilege at a societal level leads them to try to make up for these wrongs by introducing new and diametrically opposed discriminations or privileges. In other words, they aim to make the world more just not by reducing privileges that favour one set of people, but by creating new and opposing privileges designed to favour another set left disadvantaged by the first. In grouping them together, I am not hinting at any moral similarity between the unapologetically prejudiced and the ‘anti-prejudiced’, but I am highlighting the shared trait that each has a clear external focus, generally on some specific target population, as a source of problems to be fixed. This is the set of people who accept without resentment that the world is the way it is, but who work actively to improve it, all while acknowledging that nobody, including themselves, has perfect inner egalitarianism toward the outside world.

But being known is also a big part of what we leave behind when we die, and many extra challenges can arise for grieving loved ones when they realise how little they knew of the person they lost. In everyday life, probably some people are naturally talented at making themselves known, for example automatically talking about themselves in such a way that who they are becomes easily understood by those in close relationships with them, such as a spouse, children, friends, and so on. And for others still, the changing circumstances of life, such as becoming a parent and making a child the centre of their universe, taking on a new role at work, or even being struck with a major illness, mean that being really known by others happens much less automatically than it once might have. In a sense, it matters even to the rest of the social fabric around us: by being an example of a person who is, a person who is known for who they are, we make a fundamental statement about personhood and the value of the person.

But often we aren’t able to set aside enough time or attention right at that moment to ‘complete’ all the details and nuances of the idea right then and there. But when it’s rattled around in the mind with too many other things for too long, even if only as a vague awareness of something we jotted down in a notebook or on a computing device, it can get ground down until it’s shiny and smooth, like a marble. An entirely unedited snapshot like this can help later on to create a new creative flow that is informed by the one you had the first time, offering a glimpse at the living nature of the idea and preventing it from shrivelling into a wrinkly raisin of an idea. Making some mental space to just “be” and to allow creativity to start to flow again — or, sometimes, not to flow at all — can help make the process of creativity feel more like a close friend and frequent visitor who drops around for a casual chat all the time and less like a long lost relative who must be hugged and squeezed and fussed over whenever they appear.

This is the number of encounters with any of your channels — your email address, your phone number, your website, the front door of your practice — which are prompted by a prospective client’s interaction with some other person or resource. Obviously, that is tricky: not only do you never speak with the people who don’t leave messages, but even if you do, it’s unlikely in the extreme that you’re actually going to start hitting people with a marketing questionnaire right at that first contact. How ‘Simple’ Questions Can Get it Wrong Even for practitioners who are aware of the interplay between referrals and conversions and the importance of distinguishing one from the other when measuring marketing effectiveness, it can be easy to wind up with misleading data due to two basic factors: human beings rarely make complex decisions on the basis of just one source of information, and Taken together, these two factors make it very challenging indeed to figure out referral effectiveness — especially for web-based referrals. While it’s easy to wind up with a misleading picture as a result of asking questions of these complex creatures we call human beings, you might think it’s straightforward to get a clear picture when it comes to referrals to the specific marketing channel that is your own website.