madisonlogic.com

the leading global digital Account Based Marketing (ABM) platform – is reporting record global business performance in 2020 coupled with a net customer retention rate of 155%. The key partnership with Merkle B2B – the leading technology-enabled, data-driven customer experience management (CXM) company – and integration with LinkedIn Marketing Solutions broadened overall capabilities, audience insights and marketing activation. As a close partner to Madison Logic, their business performance and top marks in the Winter G2 Report come as no surprise,” said Bob Ray, Global CEO of Merkle | DWA and media lead for Merkle B2B, the first end-to-end global B2B agency. Madison Logic’s work with Merkle brings together insights from Madison Logic’s ML Data Cloud and Merkle’s identity solutions to both identify and prioritize clients’ most active buyers.

— Madison Logic, the leading global digital Account Based Marketing (ABM) platform, was awarded leadership status in multiple categories in the G2 Fall 2020 Grid Report, marking the third consecutive season of high rankings this year. “Madison Logic is a valuable ABM partner of ours and the recent enhancements to their platform are important to help execute our clients’ goals,” said Bob Ray, Global CEO of Merkle | DWA and media lead for Merkle B2B, the first end-to-end global B2B agency. The Fall 2020 Grid® Reports are based on G2.com’s unique algorithm that calculates customer satisfaction and market presence scores in real time. Madison Logic’s leading category placements signify the company’s steadfast ability to provide B2B marketers with the ABM solutions they need to convert their best accounts faster.

Our data on global marketing investment patterns shows digital investment is now directed more toward reaching senior-level buyers where budgets are more stable – such as in larger companies and buying centers like finance and operations. Start by updating the destination for your marketing goals To ensure demand and engagement goals align to the new strategy, the best first step is to review any goals based on the number of accounts and net-new leads. Make sure updated goals include both current customers and net-new accounts, and that expectations to source new demand are reasonable given the number of new and existing accounts and where they are in their sales cycle. That means as an agency, we have to read signals at all stages of the buyer’s journey and use them to continually optimize our clients’ market presence,” explained Bob Ray, Global CEO from Merkle | DWA.

– Madison Logic, a leading global account-based marketing (ABM) platform, earned a spot for its CEO, Tom O’Regan on B2B Marketing’s list of Top ABM (account-based marketing) Opinion Leaders. As CEO of Madison Logic over the past five years, Tom O’Regan has led the company’s evolution and growth to become the only global B2B account-based platform. Today, Madison Logic’s platform activates digital ABM using unmatched proprietary data, vertical and geographic reach, supporting some of the world’s leading B2B brands. This allows joint LinkedIn and Madison Logic clients to measure accounts across three marketing channels on one unified, integrated platform and ultimately make smarter marketing and sales decisions.