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The Merriweather Council LLC : blog + shop
I’m sure we can all agree that having customers pay full price and not need a discount in order to buy our work is an ideal situation. three times discount codes, sales, or promotions work well for handmade business owners. If you are moving in another direction creatively, need to clear inventory for whatever reason, or need a fast cash injection, running a sale might be useful! Promotions that include sales and coupons are tools in your business; use them thoughtfully with your business’s longevity in mind!
‘use both’ Shopify and Etsy, I mean: list your product for sale on a marketplace site like Etsy and sell your product on your domain shop, which you can easily set up using a service like Shopify. You can certainly accomplish the same result of one marketplace site and a standalone site using other tools and services (like Amazon and WordPress.) Etsy is a marketplace site that offers different benefits to shop owners than a standalone eCommerce shop would. Shopify allows you to build a site that you can brand to you and your business at every step.
‘use both’ Shopify and Etsy, I mean: list your product for sale on a marketplace site like Etsy and sell your product on your domain shop, which you can easily set up using a service like Shopify. You can certainly accomplish the same result of one marketplace site and a standalone site using other tools and services (like Amazon and WordPress.) Etsy is a marketplace site that offers different benefits to shop owners than a standalone eCommerce shop would. Shopify allows you to build a site that you can brand to you and your business at every step.
With the exception of busy seasons like Christmastime when you might be seeing a higher number of sales daily than you normally do, and you might occasionally feel a little UGH about that. If you cannot reinvest and do not see any path forward to that other than increasing your sales volume an unrealistic amount, then you are underpricing your handmade product, and you probably need to increase your prices asap. Feeling mentally inspired and physically in need of a break is a good kind of tired. We have covered pricing quite a few times here on the blog and podcast, be sure to check out our top pricing resources and posts: A free pricing workshop for makers I made in collaboration with Janet at Paper and Spark that goes even deeper into the signs you need to fix your prices and how to do it.