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And it is not an unusual question to consider; let’s just look at a brief, high level chronology of how organic results have been pushed down in the Google (SERP) (search engine results page) over time, and how paid ads have come to look more and more like their organic counterparts. This enables us to look at all key metrics segmented by when an ad only is shown, when both an ad and organic listing are shown, and when only an organic listing is shown. The sum cost savings that results from the presence of an organic listing simultaneously appearing with a paid ad is huge, and something that is often overlooked when those responsible (be it agencies or internal teams) are assessing the value of their SEO investment. At some point, perhaps Google will reveal the performance metrics when not only an ad and organic listing appear together, but also when an LSA and/or a GMB also appear.

In addition to occupying arguably the most valuable real estate in the digital marketing world (the very top of the Google search engine results page aka SERP), LSA’s are offered on a pay per lead model (as opposed to cost per click) The illustration below is an example of what you will see -> Not to mention, your ads will stand out from the pack as part of the process of getting on LSA’s is becoming Google Screened or Google Guaranteed. In terms of the evolution that fixed type of setting is now more flexible and includes the ability to leverage Google’s automated algorithms (similar to Google Ads) to ‘maximize leads’. OUR EXPERIENCE has been that over time, it is best to opt for maximum bids as this will not necessarily increase your cost per lead, but it will increase your exposure.

Core and More Technologies, a Google Premier Partner and top tier Microsoft Advertising Partner, today announced their 2020 client results – exceeding expectations and shattering previous company milestones for brand exposure, engagement, pipeline contributions, and revenue growth. As underscored by lower cost per conversion numbers, these results included increases in efficiency and spanned both paid and organic digital channels. Overall 65% increase in clicks, 37% increase in impressions, 89% decrease in cost per click, a 35% increase in overall conversions, and a near 8% decrease in cost per conversion. That said, for some of the technology companies we are marketing for in the business-to-business world, their products and services are categorized under ‘critical infrastructure’ and hence our digital marketing assistance is something of an essential service.

Expand your website through the use of your menu by including highly visible links to company-owned web properties that are already adding value to your brand!See other social media channels along the lines of #3. A powerful feature of a mega menu that no one thinks about is how you can better integrate top social media postings by linking directly to them from your menu. ’s head by driving engagement from the mother ship!If you have multiple brands, are marketing to numerous verticals, or have segmented site domains in any capacity, there is no better way to highlight them than through a powerful menu presence. n’t know, when it comes to the performance of my website…’Check back again for more details on the actual performance gains!