DeVito/Verdi
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Reputations built. Stories told. Truth revealed.
Full-service, independent advertising agency in New York, NY.
Advocacy marketing may need to speak broadly and not directly to the audience to have an influencing effect. Hospital advocacy in Washington. If we more aggressively help hospitals that need to help everyone we are improving society as a whole. It’s the same simplistic logic as PPP money given to businesses to hire people.
As the Legal Sea Foods agency of record for 15 years, DeVito/Verdi has produced and run exciting, sometimes controversial, advertising in pretty much every media market you can think of. This long standing relationship recently caught the attention of the The Boston Globe and Muse by Clio publications who helped shed some light on the history and range of creative work produced over the years. Boston Globe writer Josh Chesto covered the recent sale of Legal Sea Foods restaurant by taking a look back at some of the key advertising that helped build the brand as it’s known today. /Verdi Head of PR Kelly Durcan teams up with Muse by Clio to provide an inside look at the thought process behind some of the most memorable campaigns in the Boston area.
For marketers to be able to optimize campaigns and create an experience tailored toward specific users, it’s key that they understand which touchpoints caused a consumer to take action. The numbers have been changed for confidentiality reasons* Looking at the campaign above, DeVito/Verdi found that website traffic and activity, such as new users and home page sessions (Indirect), as well as top-of-mind intent like branded search volume (Direct), had significant increases during and after the campaign, leading to 10.18% and 28.49% increase, respectively. According to a BrightLocal Study, 58 percent of consumers have used voice search to find local business information within the last year, and 76 percent of smart home speaker users conduct local searches at least once a week, with 53 percent performing daily searches. Even for online purchases, voice-assisted search is becoming increasingly important, with the most well known example being Amazon’s Alexa where many consumers use it to make purchases on AMazon as well.