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Managing the growth of your business: 3 essential skills to develop We recently had the opportunity to speak with Nicolas Gouin, owner and founder of L’Hibou, a multimedia production company, which has experienced strong growth in the last few years. Get used to serving a new clientele Adapt to new ways of working According to Nicolas Gouin, to make your business grow, you have no choice but to get out of your comfort zone by exploring new markets, looking for new contracts, etc. Not only did these customers open new doors for the production company, it also led to a new reality: you have to maintain much closer communications with this clientele. Either I hire someone who is very experienced and to whom I will probably have to pay a higher salary than I pay myself, or I take a chance and hire someone fresh out of school.