Kelly Today
Australian Creator & Storyteller | Solo Travel & Life Abroad
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Kelly is a digital creative from Perth, Western Australia and her work is dedicated to sharing her lifestyle as Kelly Today. She is a multi-disciplinary digital creator that works with fashion, lifestyle, travel, hospitality, and wellness brands.
[Audience] Kelly has a total following of over +22k across social media platforms. In addition to sharing on-trend content in her niche, she has developed a strong community and highly engaged audience for her everyday life and travels. She loves connecting with her audience who often reach out for her opinions or questions on product recommendations or traveling. In particular, she has a well-established presence for traveling in South Korea as she has lived and worked there as an expat.
[Statistics About Audience]
Gender: Female (87%), Male (13%) Age Groups: 25 to 34 (31%), 18 to 24 (23%), 18 to 24 (22.8%). Top Countries: United States, Australia Top Cities: Singapore, Sydney, Melbourne
[Work] Kelly’s content focuses on finding the joy and magic in the every day (the inspiration behind her brand Kelly Today). Through the lens of solo travel, mindfulness, and visual storytelling, she aspires to show the beauty of new experiences and places wherever she goes. The end-to-end production of her content is done all by herself from research to location scouting, photography, videography, editing, and storytelling. Kelly’s work has been featured by Trazy, Klook, The Globe Wanderer, AFAR Media, and more.
As an early 20s Asian-Australian she is always on the lookout for unique and authentic experiences. From discovering different destinations, challenging herself to try new or different activities, or simply finding local hidden gems in her backyard. She is always keen to share the experiences and places she has encountered in her travels.
[Why I'm Different] If the name ‘Kelly Today’ didn’t give it away, I have always tried to live presently in the moment. The ‘today’ in my brand serves as a reminder for myself and others to make the most of each day. Whether it’s trying something new or challenging yourself to put yourself out of your comfort zone, always cherish living in that moment.
What made a huge difference in my social media success is what elevates my collaborations beyond; treating people like people. I hope to continue providing an honest, relatable, and fresh perspective to travel through creative and vibrant storytelling and images. I’m inviting you to work with me through the mishaps and adventures.