DiMassimo Goldstein

Through social listening, you can discover what people are saying about your brand, even if they don’t tag you. Through analyzing the conversations being had around your product, brand, and industry, marketers can identify an entirely new world of opportunities to delight their consumers. Whether it be product development, identifying influencers, or customer care, social listening should influence the way your brand chooses to interact with its consumers. Simply put, if you aren’t social listening, then you don’t care about your customers, and the customer is king.

On the latest installment of The A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann is joined by David Baldwin, the founder and CEO of Baldwin&, an ad agency based in Raleigh, North Carolina, that was named Small Agency of the Year twice in its first five years. Tune in as Baldwin and Christmann share stories from working under some of Advertising’s most famous superheroes, talk about the challenges facing the industry today, offer sound advice to young creatives, and much more. The criticized McDonald’s Women’s Day stunt and why he loves working for companies that create positive impact in the world * For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter.

At DiMassimo Goldstein, every member of our team plays an important role in bringing our clients’ ideas to life and helping them inspire action. Having spent exactly a year at DiGo, the five images below accurately represent my every day at the leading Inspiring Action and Behavior Change Agency. The agency’s process and work are strategically infused, bringing insights and measurements into creative work that allow it to work harder. At the end of the day, DiGo is filled with bright and beautiful minds infused seamlessly to create campaigns, branding and work that hit home in the universes they aim to reach.

The company has already proved Foley’s inspiring idea to be true: that people would pay to re-create the cycling class experience at home – but to have more influence than the most influential brand of the past decade? It’s an aspect of their business that has people labeling them “the Netflix of fitness,” turning instructors into celebrities with hundreds of thousands of social media followers and giving its riders over 8,000 on-demand classes to choose from – uniquely positioning Peloton as a media- and content-production company that’s attracting executives from Netflix and HBO. It’s not the most economical way to deliver the bikes, but it’s an important differentiator for Peloton, as it gives them 100 percent control of the consumer experience end to end. That’s not to say the bike isn’t the best bike in the world, because it is, but what truly differentiates Peloton from anything else is the content, community motivation and software it provides its consumers.