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With that in mind, it’s very valuable to have your law firm’s website show up on the first page of Google for relevant keyword phrases, like “estate planning los angeles” or “wills and trusts boston. SEO strategy is the process of optimizing your law firm website so it will show up higher on Google’s search engine results pages (SERPs). However, recent data shows that the tide of trust has been turning in PPC’s favor.3 As long as your ad is written properly, a PPC campaign can be incredibly successful at boosting your law firm’s website traffic and attracting new clients. Generally, local SEO keywords (like “san diego estate planning attorney”) are much more affordable and effective than generic keywords (like “estate planning law firm.

If so, strategically adding relevant keywords to your website for search engine optimization purposes is one of the most important ways to increase your visibility in local search results and target your ideal clientele. It’s also important to remember that Google’s algorithm prioritizes the user’s search Areas to focus on include: Your website’s homepage and service page, also known as the core pages, should include high-value, high-volume keywords that prospective clients would use to search for your services. For estate planners, adding relevant keywords to your estate planning law website is one of the most important ways you can begin optimizing your website.

With this in mind, you want to make sure your website gives them a positive impression of your law firm—both through the information on the page and the user experience. If your website bolsters your reputation and communicates your law firm’s unique value proposition, you’ll For example, you could ask for their name and email in exchange for: Once you’ve built a list of emails, you can start sending out a weekly newsletter that’s informative, engaging, and highlights your law firm’s expertise. Whether you hire a team of SEO professionals to implement these tasks or give it a try yourself, SEO can help your website show up for relevant Google searches, like: As potential clients search for these terms in an attempt to find an excellent attorney in their area, your SEO for attorney lawyers campaign will ensure that they find your website.

Whether you’re a small law office located on Long Island or a well-known criminal defense law firm operating out of Fort Lauderdale, it’s an ongoing requirement for firms of all sizes everywhere to find and retain new clients. Read on to explore the top five best-practice digital marketing tactics for your criminal law firm for how to get criminal defense clients: 1) Build Your Unique Brand Taking action: For example, according to a Google Legal Services Study in 2013, 74% of consumers visit a law firm’s website to take some form of action, whether it be to contact an attorney’s office, conduct detailed online research, or to simply shop around for legal representation. With such a high percentage of the population using search engines, it’s pretty safe to say that not having any type of online presence (website, social media, Google Ads, etc.) is detrimental to any business – including the legal industry.