In Web Media

‘A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. This can sometimes be done directly, with an existing audience, or grown organically, through social media for example, especially if the content is favored by the platform’s algorithm, or it may start as promoted content, that could be shared by the initial audience. As an example, for a blog post, metrics may include the number of visitors, time-on-page, bounce rate and the number of returning visitors, which can be an indicator of audience retention. It is also important to remember, whether it’s a social media campaign, blog or other content, one way or the other, there is almost always some type of computer algorithm in-between you and your audience.

Thus, a smart marketing strategy for baby boomers, is to target them across multiple social media networks. Generation X is more likely than baby boomers to shop online and will do research on social media and read reviews when making a decision. Like Generation X, millennials also read reviews and check social media before making a decision, but with a focus that is more about the experience with the company, and slightly less about just the specific product or service. Like baby boomers, Generation Z, spends most of their time on just a few social media platforms that they prefer.

Why it’s better to offer bundled services, like our social media packages. Many companies like to list all the services they offer, but this can make it confusing for customers to know how those services fit together. When a service business has many customers receiving the same or similar service packages, it can make it a lot more efficient to provide those services. In addition, we provide more customized services, like SEO, as add-ons or as a stand-alone service.