bluefish.ai/blog

Here, 70% of restaurants do not respond, 25% choose to delay by a week and 5% restaurants take more than 12 hours to get back with a query. However, today, social media platforms are more engaging, and to be at par with them, restaurants need to establish their presence in maximum platforms to be visible and talk to the millennial tongue. Platforms like Instagram and Facebook offer an excellent space for restaurants to showcase their presence, ambiance, and food, as well as an open platform for feedbacks and appreciation. The site should also be equipped with the online booking engine, up to date information and the links to social media so that visitors and potential guests can engage in positive customer experience.

It’s no secret that some people prefer virtual communication with businesses over using the telephone or having face-to-face conversations to answer their questions. Chatbots gives customers the flexibility to pose their queries or to check the location of their order at any given place and time, including outside normal business hours. No matter what the conclusion is, these chatbots can provide an insight into what went wrong, what went right, and what needs to be fine-tuned to get it right the next time. Features like onsite tracking, ratings & reviews, and product finder can be embedded in a chatbot to help customers offer their feedback instantly, instead of being confined to forms.

Communication in the Digital World Through Chatbots While yesterday’s consumer was a patient listener, today’s consumer looks forward to quick and visual assistance. Communication continues to be 2-way but this time, its human-machine conversation where the machine has evolved over the years to adapt to the queries posed by people and “learns” to craft unique & relevant responses. Technologies like Natural Language Processing (NLP), Natural Language Understanding (NLU), and Natural Language Generation (NLG) help chatbots understand human language and learn from the past experiences to make future correspondence fruitful. As the chatbot learns via seamless human interaction, chatbots can help brands humanize their approach to the audience and deliver an end-to-end conversational experience.

Though several free chatbots suffice for some organizations’ broad requirements, a paid chatbot can be more extensive and organization-oriented in its approach with the customers. Free Chatbot: Since free chatbots are developed with limited features and with no scope for refinement, it is not a viable option for those with scalability in their vision. Paid Chatbot: Paid chatbots can be built to accommodate a multi-domain approach and organizations with multiple social media accounts, for instance, require this multi-dimensional approach. Free Chatbot: Since there is hardly any investment on this front, the ROI offered by free chatbots is less to none, unless an organization is just looking to execute general tasks.