ECHOS Communications

With more pro wins than any other brand and offerings that deliver performance benefits to riders across many disciplines, it’s clear that Roval is serious when they state that they’re on a mission to create the best carbon wheels in the known universe. ECHOS has the deep experience in the cycling world we’ll need as we move Roval into the next chapter,” says Roval’s Ben Capron. Their brand is strong, their passion contagious and we’re going to help riders understand how one of the most important things in their life – their riding experience – can get even better with Roval. ” Founded in 2009, ECHOS Communications is a leader in authentic public relations for active lifestyle, outdoor, consumer technology and cycling brands.

Our roots in the handbuilt bicycle community run deep, and this year we were able to provide support to clients and framebuilder colleagues, and give back to a cycling nonprofit all in one fell swoop. We engaged NAHBS media to secure upcoming coverage of the Builders for Builders raffle, and also hosted the SBTS in-booth where they sold tickets and spread their message. While the public focused on Verve and the SBTS; we were able to engage attending media, providing brand touchpoints with Mosaic Cycles, Mission Workshop, Floyd’s of Leadville and Helinox. The REVERB mobile unit also housed our private lounge space, where we were able to host meetings with select media and brand representatives, making new connections for ECHOS and our partners past, present and future.

The video recaps an incredible backcountry media event hosted by ECHOS in the Bridger-Teton National Forest, outside of Jackson Hole, Wyoming. By design, the event was unique in every aspect: rugged, sled-access entry to camp, the amazing routes steps away from the basecamp, and an incredible curation of world-class brands. The experience was packed with adventure, and the juxtaposition of sled-access and human-power skiing created an opportunity for brands to work together and tell a story, and for journalists to put product to the ultimate test. Participating brands included Mountain Hardwear, Polaris, SCOTT Sports, Fischer, GoPro, Goal Zero, Jaybird, MiiR, ORTOVOX, Helinox, Camp Chef, Sunski, Rumpl, Sufferfest Beer, High Brew Coffee, Weston Backcountry, Coast, and Soundboks, among others.

ECHOS created another REVERB head-turning experience during the Sea Otter Classic located in Monterrey California which allowed the team to tell our partners stories in a fun, creative environment. Everything we do as an agency is for the media, it’s not rocket science to be authentic, be yourself, have something to say and most importantly have fun doing it.