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Editorial and aficionado discussions of Whisky, Bourbon, Cognac, Craft Beer, Cigars and the good life.
Moët Hennessy has purchased an undisclosed minority stake in Vermont-based Whistlepig – allowing the company to build the whiskey brand outside of North America. Moët Hennessy is the wine and spirits division of LVMH and produces such recognizable luxury spirits as Belvedere vodka. According to 2019 data from the spirits industry, Whistlepig holds the top position in the ultra-premium and luxury rye whiskey category (rye whiskey sold at US$45 or over) in North America.
Bushmills has released another Irish whiskey from their Causeway Collection – which was unveiled earlier this month and comprises of 10 cask-finished single malt whiskies – a 30 year old single malt. Bushmills 30 Year Old New American Oak Cask single malt whiskey was initially matured for 14 years in Oloroso sherry butts and bourbon barrels, finished in new American oak casks for 16 years before being bottled at 48.4% alcohol by volume [96.8 proof] and is said to contain notes of chocolate, vanilla and “warm wood”. Only 432 bottles of Bushmills 30 Year Old are being made available for $850 per 700ml bottle in 2021. Of those, 100 bottles are being made available – beginning on December 17, 2020 – exclusively to The Loop in Dublin and Cork airports in Ireland.
Holiday gift ideas continue to emerge for the 2020 holiday gift-giving season and one of the latest to emerge on the holiday gift-giving landscape is a cutout offered by Heineken. People who go to BestieGiftEver.com can upload their selfie, add some Heineken-provided digital enhancements, fill out an entry form and enter to win the sweepstakes. Four other grand prize winners get a $2,500 gift certificate for the airline of their choice so they can visit, in person, later. If you are not selected as a contest winner, you can add the Heineken holiday-themed filters to existing, smaller selfies and send off a smaller, internet-sized version of yourself to friends.
Coors Light seems intent on scaring the kiddies for the holidays with their debut of the “Holiday Beerman” – a snowman version of a slightly more irascible Homer Simpson – that is specifically aimed toward grownups [especially the more cynical of the lot]. ’s Holiday Beerman is not only no Frosty but his misshapen form suggests that he has been around the block, so to speak. Probably not too surprising, the Coors Light Holiday Beerman still yearns for the joy of holidays past and cranks out Boston’s More Than a Feeling” with some help from a yeti-like creature on guitar.