Because Late Night Television talk shows provide useful templates and options for content marketers because talk shows must produce a lot of regular content servings on set schedules.
Recurring features on Late Night TV maintain continuity across shows, whether it’s nightly, weekly or over time.
Also, depending on the topic, recurring Late Night TV segments can be batched and/or created outside of the show’s regular content creation schedule.
Late Night TV shows need to expand their audience beyond their regular and time-shifted viewers.