Butler Till

Verdant has fully integrated with Butler/Till. Learn more about the agency below. Don’t miss Scott Ensign’s feature in Marketing Insider by MediaPost on embracing new and innovative marketing practices, and why leaving outdated methods in the past can net smarter, more sophisticated, and improved results.

For clients that are interested in looking at measuring content interactions on their websites, Google Analytics offers Scroll Depth tracking, which is a Google Analytics event that is set up to track the depth in which users scroll on the webpage. These metrics are helping the team to understand how consumers are engaging with the long form content on the landing page. Scroll Rate, we are looking at the total Scroll Opportunities or Unique Pageviews to that landing page and comparing them to the total Google Analytics events within each scroll percentage. For campaigns that have more than one landing page, we can also look at the performance between the two landing pages to get an understanding of which landing page consumers are interacting with more.

Yes, Dad, I do believe we are making progress, and I have to believe that to get up every morning filled with joy and hope. But this progress doesn’t change the fact that I want to move faster, and I want to do better. We ourselves are a work in progress and we understand that progress takes true dedication. Focusing on gender parity for a moment, the World Economic Forum says we will not see gender parity in our lifetimes, nor will many of our kids.

We are honored to have Kimberly Jones, President & CEO, selected for the inaugural Power 100 list for 2021 by the Rochester Business Journal. The list includes other power players from the Rochester community in industries such as marketing, communications, banking and finance, law, manufacturing, construction, and real estate. Congrats to all the honorees on this newly awarded accomplishment.