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We conceptualized and produced an exclusive masquerade ball celebrating the worst of Blizzard’s villains. Guests received a custom villain mask, navigated a laser maze, tried their hand at blackjack, took a photo on the Frozen Throne in the snowing room, and were surrounded by a buildout from the various worlds and elaborate cosplay actors. An online virtual 3D walkthrough of the venue created in Unreal Engine offered at-home fans a chance to experience the activations. Report & Support: 1000+ social media posts led to a total of 5mm impressions and caused the event to be the fourth top trending hashtag.
Activate & Engage: Top streamers and content creators enjoyed a scenic buildout with live streamed gameplay, a 360 Photo Booth, specialty screen printing, the Alienware Mobile Broadcast Studio, and themed food & beverage stations. Amplify: The event hosted 400+ people and reached more than 1 million views that night with it’s simultaneous live streams to Facebook, Twitch, YouTube, PUBG, and Caffeine TV.
Objective: Bring the ultimate family friendly summer experience to New York City to engage parents and kids around their excitement for the new LG Quadwash dishwasher. A custom inflatable water park in the shape of the new LG QuadWash. Experience included a live feed to the 5 cabanas, dry cycle photo Gif, popsicle carts, DJ, swag, and of course a stage for the LG QuadWash dishwashers. Amplify: Produced a livestream event where Adrienne C. Moore, Fortune Feimster, J. D. Witherspoon, and Sam Talbot raced through the water park completing multiple cycles during the final Summer Street’s Saturday.
The Reload Studios (now ) area also had a demo of , a first-of-its-kind omni-directional motion platform that enables “active virtual reality,” where your actions in the virtual world are controlled by first-person navigation like walking or running. We also did a first-of-its-kind integration for and Paramount’s , bringing a digital experience into the physical world. If that didn’t knock them off the board, we integrated Twitchplays chat feedback directly into the live player experience We hosted another fantastic stop on the tour featuring streamed gaming, all-new swag, and the unmissable Alienware truck.