This process takes time, and it shows in how our women feel when they wear clothes intended to empower exactly who they are, unique and beautiful in their own right.
Opting for garments that fit well
When researching the market for our business plan we have found proof that for many years, women have been made to feel bad about themselves when trying on the clothes that aren’t the right fit.
Clothes that don’t fit well on the curves even in the correct size can leave a woman subconsciously feel low as if its somehow her fault that she is not short or tall or curvy or skinny enough to match an industry standard.
According to Times Magazine article, as Americans have grown physically larger, and brands have shifted their metrics to make shoppers feel skinnier—so much so that a women’s size 12 in 1958 is now a size 6.