Fathom

understanding misinformation, your community’s questions, and what you can do to lead a successful vaccination digital advertising campaign Given public trust in healthcare leaders and a need for trustworthy coronavirus vaccination information, there’s a clear opportunity for hospitals to lead public health campaigns. Despite the complexity of the environment we’re operating within, the recommendation for healthcare marketers is simple: four considerations to keep in mind while planning, executing, and measuring public health campaigns in support of coronavirus vaccination. If you’re a healthcare marketer or interested in facilitating successful vaccination campaigns from a digital marketing perspective, especially as supply catches up with and potentially surpasses demand, I’m here to help. Google has been funding news and fact-checking organizations throughout the pandemic, recently committing an additional $3M to bring the total they’ve dedicated to overcoming misinformation to $11M. Health systems have an important role to play in this conversation, especially in creating a proactive source of information shared by trustworthy individuals.

Earlier this week, we announced 2020 Center Street: our new home in Cleveland’s West Bank of the Flats and an exciting next step toward our long-term goals. We surveyed Fathomers, defined a vision in partnership with Bialosky Cleveland, and enjoyed a thorough process of discovery with Howard Hannah’s commercial realty team. None Dating to 1870, 2020 Center Street is a two-story, brick building located directly adjacent to the Superior Viaduct in Cleveland’s West Bank of the Flats. The building was last updated in 2006, but renovations are underway to tailor the office to the dynamic, cooperative work we do with our clients and partners.

“Fathom has done great work in the higher education space,” began Tiffany as she described her team’s thought process in agency selection. To build trust, our team first worked on CIPM designation promotion and registration—delivering upon quick-win elements of the Marketo Engage roadmap that would impact CFA Program marketing, as well. Really, lifting and shifting meant our experts focused on three things as it related to the intersection of Marketo Engage and the CFA Institute candidate engagement strategy: Increase efficiency and shorten the turnaround time of executional work Tiffany explains the early work of enhancing the candidate experience this way: “ An Adobe Platinum Partner owning a Marketo Engage Specialization, Fathom’s team of digital marketing specialists includes certified Solutions Architects, Experts, Consultants, and Revenue Cycle Analysts.

At our October 8 Remote Roundtable, Allied Universal’s Barbara Moreno shared her story of building a high-performance marketing culture in her first few months at the security and facility services leader. Making an immediate and lasting mark is a challenge for all marketing leaders, but Barbara’s experience proves it’s possible. Over the course of the hour-long conversation, the group discussed the most pressing issues for the marketers on the line, with a focus on transforming marketing teams, the way they’re perceived internally, and how they can best partner with third parties to drive growth. watch the rest of our roundtables Remote Roundtables are an opportunity for marketers to explore relevant topics, exchange ideas, and connect with peers when familiar collaborative conversations aren’t possible.