Neal Schaffer

If we compare messenger bots to traditional email marketing you can see why marketers all over the world are in awe of this new function and are looking at ways they can engage with both their potential clients and existing customers using Facebook Messenger marketing. Using a Facebook bot creation tool like ManyChat or MobileMonkey, you can build sales and marketing flows and sequences, sell products, book appointments, nurture leads, capture contact information and build relationships all through Facebook Messenger. If you recall my previous article on what is a Facebook Messenger bot, your clients/customers can click on the message button from your Facebook page and start interacting with you. The Facebook Messenger Bot will send this message when the bot does not recognize the conversation or it isn’t a part of your flows and sequences of growth tools.

I hope that these business blogging statistics will help you decide what your business needs to do to maximize your digital marketing through your corporate blog. And if blogging wasn’t an awesome way to distribute content, marketers wouldn’t be doing it. At the same time, being able to answer an established customer’s question or make a connection with your reader are helped with longer posts. By the way, if you are still on the fence about blogging, outside of these blogging statistics you should check out the thought-provoking article Are Blogs Still Relevant Today?

Now that you have a clear customer avatar to write for, you can start a blog with informative posts that drive up leads. Use Google Adwords Keyword Planner or SEMrush’s keyword tools to find relevant keywords. Here’s a list of keywords related to the term “bookkeeping software:” This will help you find out what keywords your audience is using. Another way to make use of niche keywords is to create social media pages with content based on those keywords.

Usually, this means using Welcome Emails and Drip Campaigns, segmenting their list to encourage more sales, and using personalization to get a better open and click-through rate. None Welcome Emails are sent automatically to each new subscriber—no need to send out individual emails via your inbox to potential customers. How and when to use a Drip Campaign Enter email Drip Campaigns; they’re also known as autoresponders or automated emails. A Drip Campaign is an investment Drip email campaigns are an investment because you’re writing and creating several emails all at the same time rather than just sending out 1 email blast.