Silverback Strategies

The first type of content primed for an update is content that previously drove significant amounts of organic traffic, but recently saw a drop. Whether you’re refreshing a page with a traffic drop or one with ample opportunities in striking distance, the next step is the same — create a new list of target keywords. You should intentionally target the featured snippet in your content refresh because snippets increase your site’s prominence in search results, and serving Google the answer by targeting the snippet could earn you a number one ranking it otherwise wouldn’t give you. Whether it’s finding new keyword opportunities for creating pages or identifying which pages are prime for a refresh, the Silverback team has expertise in driving more traffic to your site and turning traffic into paying customers.

According to the Content Marketing Institute’s B2C Content Marketing 2020: Benchmarks, Budgets, and Trends, three out of four B2C marketers report their organization is extremely, very or moderately successful with content marketing. Distribute content on channels your audience uses The linear customer journey has been long gone and home service businesses had to blend their traditional and digital marketing strategies to keep up with modern consumers. Incremental success is possible and 51% of B2C marketers said their organization’s content marketing success is more successful compared with one year ago. Silverback Strategies also provides a variety of digital marketing services designed to help marketers better understand their customers and meet them where they are with impactful, helpful content.

This article overviews the customer journey in home services and shares research, stories and examples of listening posts service providers can measure. Let’s walk through each stage of the customer journey and identify examples of listening posts you can use to gather insight about your audience. In a recent study on buyers of home services, nearly 60% went online when they first realized they needed a service provider. Here are some key listening posts to leverage at the realization stage of the customer journey: Social Media — if you’ve taken the time to build an audience on social media, you have a valuable market feedback tool.

More individual states are taking a cue from larger, more sweeping privacy legislation like the European Union’s General Data Protection Regulation (GDPR), like California’s recent California Consumer Privacy Act (CCPA) and Virginia’s proposed Consumer Data Protection Act (CDPA). In short, they include consumers’ rights to: * Request access to their own personal data * Request the deletion of their data A notable difference, though, is the CDPA’s exclusion of a private right of action included in CCPA, meaning there is no potential for any individual consumer to levy a claim against a business for mishandling of their personal data. This makes the legislation a bit more “business-friendly” than CCPA, but certainly does not diminish a business’s need to be diligent in their data privacy standards. Similarly, to get all required documents and announcements on your website, the IT and web teams will need to be prepared to complete all the necessary site adjustments before CDPA’s enforcement date.