Coast Digital

Google offers a review service as part of the Google My Business (GMB) Knowledge Panel. There is no need for them to create a Google account to leave a review and you can supply them with an easy link to the review page. Setting up a review page or a simple link to your Google review page will be perfect for directing users to where they need to be. Ask for reviews in the right way Asking people for reviews is naturally going to be an effective method, whereas just hoping your customers want to leave a review and know where to look is not going to be effective.

What to do moving forwards After July 2021, the creation of BMM keywords will not be available in Google Ads across all languages, but all the great benefits they offered prior will be obtainable through the new Phrase match keyword update. If you do decide to strip away your BMM keywords and just use Phrase and Exact match moving forwards, then it is advised to download all the historical BMM keyword data you have, as this may become unavailable from within Google Ads. Single Broad Match Modifiers, i.e. the single plus sign in this example +moving services, will no longer be single modifiers, and will apply to all the words in the keyword. Meaning that if you make a phrase match keyword “moving services”, it will now operate like +moving +services traditionally would have, and there is no option for single modifiers.

Hopefully, you’ve already recorded faster load times, and maybe even lower bounce rates or higher rankings in search engines. The aim is to ensure that visitors get the best possible experience from any site that they visit, and the metrics that are key to the whole process are: • Largest Contentful Paint (LCP) – Pages that are heavy with JavaScript and CSS are likely to demonstrate a higher result for the Largest Contentful Paint (LCP) metric, which could result in the page not passing the Core Web Vitals test. Sometimes, minifying can be a great start to unlocking faster load times, but there are some caveats to what you’ll be able to achieve.

I chose to work for a digital marketing agency because I believe that, although print marketing absolutely still has its place, it’s clear that we are now undeniably slap bang in the middle of the digital age and A good copywriter doesn’t sell the state-of-the-art mattress, they sell the best night’s sleep you’ve ever had. If you’re lucky enough to work with a variety of clients and brands across a broad spectrum of industries and sectors, then copywriting involves constant research and learning, which I think is brilliant! Having a Copywriter like Natalie who gets as passionate about getting it right for your business as you do, is the difference between a good digital presence and a great one.