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My name is Jade and I’m the founder of the Beautender. I’m a Social Media Specialist and split my time between Jersey and NYC. I created the Beautender in 2014 as a final for my college PR capstone. But what started out as a project quickly became a passion of mine and I’ve been obsessed with blogging ever since. I re-launched the site in 2017 after neglecting it a for a few years and decided to include fashion and lifestyle/travel.
As an avid coffee and wine drinker I began to notice that my teeth were taking a major hit because of my indulgences. When Smile Brilliant, a teeth whitening service, reached out I was elated but a bit hesitant because I hadn’t had the best experience with other whitening products in the past. Once you’ve ordered your package they send you the whitening gel and (sensitivity gels if you selected the “sensitive” box) along with putty for teeth imprints. If you’re hesitant about teeth whitening I’d suggest researching Smile Brilliant –
Enter RealHer Cosmetics, who has made a mark in the industry for their strong brand messaging that surrounds women empowerment. After the birth of CEO’s Bill Xiang’s daughter, he started the company as a way to inspire and motivate not only his own offspring but other women as well. During their short time in the market, RealHer is changing the makeup game with their simple packaging and strong messaging, making it a fan favorite. Not only does the brand carry motivational names like ‘I Am Awesome’ or ‘I Define Beauty Myself’, but the formulas and color options are endless.
New ‘do, new opportunities and a NEW YEAR! 2018 will be the first year that I don’t make any resolutions, but instead add more goals to my list. Instead of focusing on what I should change about myself to benefit other people, I’m going to be embrace who I am because damn it 2018 will be the year that I reap the benefits of taking risks and I’m so ready to make more moves.
Here on the East Coast the brunt of the season is slowly starting to pick up and puffer coats, dark denim and deep makeup tones are starting to make a comeback. For this look I mixed textures and prints for a trendy, yet wearable look that will keep you chic AND warm. The booties are the ASOS Ramero Snakeskin boot, which are currently sold out (a similar option below) and I finished it off with a dark lip and olive-tinted sunglasses. As a way to spread a bit more holiday cheer, they’ve decided to give my readers a 25% holiday discount by signing up here.