Krupp Kommunications

Penson also makes it clear that implied links are under consideration by Google as a measure of authority, citing the fact that “a popular brand would have more people talking about it online than one that is simply good at manipulating the algorithm and has invested heavily in link building to that end. Because our public relations strategy is centered around high quality earned media, Google will value brand mentions on higher domain authority sites (which most credible media sites are). “Over time, the implied links and earned media the PR team generates should improve the search ranking of specific pages on the brand’s website,” wrote Sarah Skerik, PR Newswire’s president of content marketing, on her company blog. A PR firm that can show you the big picture—accounting for how HDA link backs, implied links and social shares impact traffic to your site

The series is curated by Grace Bonney, creator of Design*Sponge, which has been called “Martha Stewart Living for Millennials,” and author of In the Company of Women, a compilation of insights from more than 100 female makers, artists and entrepreneurs. The series encompasses the mission behind Ann Taylor’s responsibility to women because just like Ann, Bonney believes that behind every great woman is another and another. Each month (May-December 2017), Bonney will go behind the scenes and take us through a day in the life of one of these movers and shakers as they reflect on the passion, courage and soul it took for them to achieve not only their best, but the best. Starting May 5, Bonney will feature Agatha Achindu, dedicated mother, chef and founder of Yummy Spoonfuls®, a fresh-frozen organic baby and tots food company based in Atlanta.

O’Dwyer’s, a news outlet for the PR and marketing communications industry, wrote about our key hire of veteran TV publicist Dina White. Dina is a tremendous leader who brings a wealth of knowledge to K2,” said Krupp. Her experience in television show publicity ideally complements my background in news production and book publicity. Our collective achievements now include over 100 New York Times best-sellers and multiple Emmy Award-winning shows.

The Bulldog Reporter, which covers the PR industry, had a chance to sit down with our founder Heidi Krupp-Lisiten to find out her favorite ways to unwind, her proudest moment in her career, and her most outrageous client request. Your most memorable PR Moment: The most memorable moment would have to be when I introduced Oprah Winfrey to Tony Robbins. When Ms. Winfrey was walking on fire by the end of the night, it was a dream come true. To be able to introduce these two intellectual souls, to be a catalyst for change, to help create a breakthrough experience, and to introduce Ms. Winfrey to the real Tony Robbins—it was as rewarding as it gets.