Duncan Channon

Croom takes on the role of collaboration and equity, responsible for leading the DEI group she helped establish at Duncan Channon in 2019, focusing on equitable talent recruitment and retention, maintaining an inclusive culture, overseeing ongoing anti-racism education for the agency, as well as embedding an inclusive, culturally-sensitive and collaborative mindset impacting creative work. She reports directly to Duncan Channon CEO Andy Berkenfield, and will work closely with the rest of the agency’s DEI group as well as director of talent Allie Bart. Duncan Channon’s DEI group includes 10 employees from various seniority levels across the agency and is currently focused on expanding recruitment pipelines to identify qualified BIPOC candidates with non-traditional backgrounds, prioritizing retention through mentorship, paths for advancement and fostering an inclusive culture allowing employees to feel comfortable being their authentic selves at work. Asked about transparency around diversity reporting, Duncan Channon shared diversity data with Adweek showing that the agency is approximately 63% white, with 11% of talent Black or African American, 9% Asian, 5% Hispanic or Latino and 1% Hawaiian or Pacific Islander.

With a huge – and hugely disparate – state to reach and no time to spare, DC’s work, along with that of its multicultural partners, BARÚ, APartnership and RALLY, is already underway with plans for a comprehensive March launch. With a huge – and hugely disparate – state to reach and no time to spare, DC’s work, along with that of its multicultural partners, BARÚ, APartnership and RALLY, is already underway with plans for a comprehensive March launch. After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021. This way to health insurance Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.

The e.l.f. experience included safe trial of makeup products featured in e.l.f’s halloween inspiration suite, photo ops with a 12-foot wall of hand-painted pumpkins, candy and a personalized pumpkin patch in their front yard. To create authentic content celebrating the role of makeup and creativity around this holiday, our team set out to offer 15 beauty influencers a safe, personal pop-up experience starting with a custom VW bus that provided an element of surprise at their doorstep. The e.l.f. experience included safe trial of makeup products featured in e.l.f’s halloween inspiration suite, photo ops with a 12-foot wall of hand-painted pumpkins, candy and a personalized pumpkin patch in their front yard. To create authentic content celebrating the role of makeup and creativity around this holiday, our team set out to offer 15 beauty influencers a safe, personal pop-up experience starting with a custom VW bus that provided an element of surprise at their doorstep.

Covered California, the first and largest state health insurance marketplace in the country, has named San Francisco independent agency Duncan Channon its creative and media agency of record. Duncan Channon will be responsible for developing creative campaigns to convince Californians to sign up for Covered California healthcare plans, including driving behavioral change in viewers who believe healthcare isn’t right for them or too expensive for them to secure. Covered California director of marketing Colleen Stevens cited Duncan Channon’s history of “strong creative and ads that can emotionally engage people,” which she explained were important points in convincing an audience that has used internal justifications for going without health insurance for years. The campaign’s process was shaped by the pandemic’s limitations, with the agency relying heavily on remote shoots, and both photo sessions and video production featuring real families—something Stevens said lent the effort a sense of intimacy.