See, I never meant to write this particular book, Honest to Greatness, about how today’s greatest leaders use strategic, brutal honesty to achieve success in their lives and businesses.
As I learned from an expensive, painful, brain-scrambling book launch this past summer that missed the goal by only several thousand copies, we don’t always strike gold (though we sure like to buy the best-lookin’, golden pickaxe as our weapon of choice).
What started as a quarter-life crisis turned into my goal to write a marketing book, which morphed, in the care and guidance of far more intelligent folks than I, into something so much more: a treatise on why we lie, how our biases, self-limiting beliefs and ego damage our lives and businesses, and how, ironically, a lesson we all learned in preschool turns out to be one of the greatest strategies to achieve remarkable success
He’s the author of Honest to Greatness: How Today’s Greatest Leaders Use Brutal Honesty to Achieve Massive Success, an Inc. 5000 serial entrepreneur, TEDx speaker, and business coach who works with organizations and their leaders to help them overcome self-limiting lies and use honesty to achieve greatness.
