Corporate Ink

In honor of International Women’s Day, I asked my team to reflect and share what drives and inspires them. International Women’s Day is a chance for us to reflect upon the great achievements that women before us made to get to where we are today; and to acknowledge what women today can do to continue to break the barriers that still remain. International Women’s Day serves as a reminder to keep empowering young women to follow their passions and break through glass ceilings. If you’re interested in learning more about Corporate Ink’s people-first culture and joining our powerful and female-filled team, visit here today.

Not only because the first part of the definition starts as “a group of people in the same place…” but because when we think about what community means it often has ties to a shared area, whether that be a place as big as a city, or as small as an office. When hard times strike, like the events of the last year (that’s right, a full year) it is crucial to make the time to connect with the people you work with. The High Priestess” tarot card may mean in your personal life (in front of your boss), work culture and team bonding is everything. According to the Harvard Business Review, “online communities connect like-minded colleagues not just to work but also to bring their whole selves to the job, celebrating their identities, discussing their personal interests and building relationships that facilitate work in the long run.

Yet while the average professional has more than 200 emails in their inbox and receives 120 new ones each day, only 25% of those emails gets a response. It all comes down to being engaging – with the right message, the right audience, at the right time. Personalize your subject lines with subscribers’ names, use emojis (when relevant), add urgency and keep them short and sweet – ideally between six and 10 words to avoid being cut off. Implemented together, these recommendations will measurably improve email marketing performance and ensure you are reaching the right people, at the right time, with exactly the content they are looking for.

To make it easier for other newbies, this blog answers the five questions every SEO beginner has: SEO stands for Search Engine Optimization, which refers to the techniques that help your website rank higher in search engine results, like on Google. Therefore, we seek to be found for keywords like supply chain PR, B2B content marketing, procurement tech and B2B tech public relations. Stage two is called the relevancy stage, which is when search engine bots decide how relevant your content is by indexing it based on keywords. Here, search engines rank your content in search results based on your site’s SEO authority, which directly impacts ranking strength.