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Brian Solis is a leading digital analyst, anthropologist and futurist. He studies and covers the effects of emerging technology on business and society.
I was invited by IDG/CIO and Microsoft Azure to share my views on cloud-driven digital transformation across private and public-sector institutions. the role IT and supporting technologies such as cloud should play in helping organizations improve the customer experience across all touchpoints Data privacy – implications for businesses attempting to build and maintain higher levels of trust with their customers I also wanted to share the final videos with you here… Big Data is Just Getting Started Despite the hype, the big data era is still in the early stages. The next phase will be marked by the ability to predict and prepare for outcomes that improve the customer experience and yield new business innovation.
Customer experience is powerful because it consists of two important ingredients, 1) people and 2) emotions. Essentially, we leave to chance, the experiences that define the emotions people have, share and remember. The future of CX, especially in light of AI and machine learning, real-time and predictive analytics and automation, must start with humanity…people and emotions. I always believed that the moment we shift from #CX as “Customer Experience” to #CX as the “Customer’s Experience,” we truly spark human-centered innovation.
During #ClimateWeek, I had the privilege of participating in a special #EnelFocusOn panel with Enel Group CEO Francesco Starace and Rachel Kyte, Special Representative of the UN Secretary-General for Sustainable Energy for All. Rather than degrade our planet’s health and wellness, and our future, actual sustainability becomes climate’s ally and a smarter business decision. But as Rachel Kyte pointed out, renewables gives way to decentralization, allowing us to rethink traditional energy grids and plants, deliver energy to previously unreachable places and “have clean energy preserve the environment at a cost that everyone can afford. Like in any form of creative destruction (or digital Darwinism), there’s an incredibly powerful, influential and wealthy old guard who refuse to release their stronghold on the past, continue to squeeze planet Earth of her resources at the expense of everything and everyone, and protect themselves and each other at any cost.
In his new book, Lifescale: How to live a more creative, productive and happy life, Brian tackles the struggles of living in a world rife with constant digital distractions. His model for “Lifescaling” helps readers overcome the unforeseen consequences of living a digital life to break away from diversions, focus on what’s important, spark newfound creativity and unlock new possibilities. the Future of Business explore the future of customer and user experience design and modernizing customer engagement in the four moments of truth. Invite him to speak at your next event or bring him in to your organization to inspire colleagues, executives and boards of directors.