Tom Shapiro
CEO of Stratabeat, a B2B branding, web design, and marketing agency, and author of the book "Rethink Your Marketing."
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CEO of Stratabeat, a B2B branding, web design, and marketing agency in the Boston area. Through the years I've worked with a range of Fortune 500 clients, including AT&T, Intel, Hewlett-Packard, UnitedHealthcare, and P&G. I have a deep passion for neuroscience and human psychology, and my thoughts have appeared in Chief Marketer, CMO.com, CNN, and Forbes. My book “Rethink Your Marketing” was published in 2017 (https://rethinkyourmarketing.com/).
With millions of users, Yoast’s flagship plugin Yoast SEO aids developers and users in implementing certain SEO tasks in WordPress websites. But the company also offers Video SEO for WordPress, Local SEO for WordPress, News SEO for WordPress, among other plugins. We basically have a lot of courses on SEO and all aspects of SEO and help people to do that themselves, because I think a large part of SEO is something you need to do yourself because, you can outsource it a little bit, but you still, will always need to be involved because it’s also a big part of your marketing. So, we’re targeting both the people who know a lot about SEO, but also the people who don’t know anything, because they’re
Even if 99% of your traffic were from desktop, Google is still going to assess and determine your SERP rankings based on your mobile site. ” Google is going to be looking exclusively at your mobile site in order to determine all of your entries in the Google index as rankings. If your mobile site has less content than your desktop site, consider updating your mobile site so that its primary content is equivalent to your desktop site. You can see how Google measures the page load time of your web pages including a Google mobile site check using Google’s PageSpeed Insights tool.
Simpletools.io helps you to know the questions being asked along with the search sentiment (positive, negative, or neutral) by extracting PAA questions and uses the Google Natural Language Processing API to inspect the question and identify the prevailing emotional opinion that the question has. The Question Hub is a tool that identifies content gaps online, enabling content developers to create richer content based on unanswered questions. In the Google SERPs, for example, People Also Ask (PAA) boxes, which answer questions related to a given search query, are becoming more and more prevalent. Another relevant Google SERP feature is the “Related Searches” found in the Google search results.
Here’s why: Content marketing generates 3X more leads than outbound marketing—think commercials, ads, and cold calling—and it costs 62% less. Video is quickly overtaking the content marketing space, with 70% of B2B buyers and researchers watching video at some point in their buying journey. While professional quality video is still important, 82% of people prefer live video from a brand to social posts and 80% would rather watch live video from a brand than read a blog. For example, if we were to atomize this blog post, we could create: * series of how-to videos for each content marketing trend * webinar on how to build a 2021 content marketing strategy * series of social media graphics with content marketing tips for the coming year * a case study showing how we helped a client increase leads through long-form content You can see how atomization makes it so easy to build a consistent, effective, and seamless content marketing strategy around just a few key ideas.