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When communicating with customers daily, providing excellent customer service every time may seem futile or tediously repetitive. Whether you have long-standing clients that have been around for some time or just starting your book of business, it’s important to remember each interaction you have with your client is just as important as the first time you spoke with them. As a mobile marketing advisor and customer support rep, here are some of my tools I’ve found to help deliver excellent support, consistently. Even if the solution or answer will take more time, just let your client know you are working on it and will follow up with a resolution in due time.

Depending on the number of positive reviews you have, how quickly she can find your menu online, and how easy the online ordering process is, Becca might not pick your establishment for her pizza needs. The define phase allows you to analyze your findings from the empathy phase and amalgamate them into a problem statement, in the form of a point of view (POV). Room themes included a pirate adventure where children were asked to walk the plank to be scanned, an underwater room with disco bubble lights where children would enter a yellow submarine and listen to harp music while being scanned, or a camp-themed one where children are scanned in a cozy sleeping bag under a stargazing setting. For our use case of Becca, the restaurant could try designing quick mockups of a website or mobile app to see which one has the least friction to adopt, which one would cost the least, which one would be the quickest to launch, and ultimately, which one resolves their users’ problem the best.

No matter how big (or small) your operation is, success comes from mastering marketing’s fundamentals and using the newest Big Data-driven tools to put your thinking to work most effectively. By the end of 2019, two-thirds of the world’s digital display advertising will be traded programmatically – a combined ad buy of $84.9 billion, according to Publicis Groupe Zenith’s Programmatic Marketing Forecasts. Knowing what messages you plan on delivering, and what channels you’ll use to deliver them based on the buyer’s readiness, is key to running a successful marketing operation no matter how many (or few) of you there are. Whether it’s a robust standalone platform, or an integrated part of a marketing automation suite, digital asset management takes the guesswork out of asset approvals, deployment, and management.

The UK, USA, and Canada have mobile customers that will also have access to a desktop but spend more time on mobile and, in the next decade, may transition to mobile only. The following eight are the most effective on mobile and have a few distinct differences presented on mobile compared to their desktop incarnations: Social Media – Social media and mobile are linked in quite a few ways. With more than double the amount of time being spent on mobile than any other internet-connected device worldwide and smartphone ownership significantly outpacing that of any other internet-connected device, how much further can the mobile audience expand? These same people are still likely to own and use a desktop as their primary source of internet access, but the shift is happening.