Anthony Iannario

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Highlights
James Clear: The Powerful Story Behind One Of The Best Books On Habits

speaks about the power of #habit on this episode of #InTheArena with Anthony @Iannarino. Case in point: If you want to cut back on a habit of stopping into Dairy Queen for a soft-serve cone on your way home from work, you don’t do it through a daily study of the DQ menu so you are clear about what you need to avoid. * How a traumatic brain injury pushed James to learn habits, the topic of his book * The concept of aggregating marginal gains and how James has leveraged it * Why you need to know what you want, and the power of systems over goals * Who you want to be is the starting point for every step of growth * #sales Transform your life by casting votes for your #identity every day. @JamesClear speaks about the power of #habit on this episode of #InTheArena with Anthony @Iannarino.

Seth Godin on Being Market-Driven & His Latest Book “This is Marketing”

On this episode of In The Arena, Anthony and Seth dig into the book’s brand-new insights and talk about the differences between being market-driven and being driven by marketing. The latest book from @ThisIsSethsBlog, #ThisIsMarketing is filled with #marketing and #sales truths that you simply can’t afford to miss. His mentor thoughtfully explained that unless Seth was driven by departmental deadlines and to-do lists, Seth was actually “market-driven. Here’s why Seth’s latest book is different from all of his other works *

The Top 5 Sales Skills of Modern Sellers, with Amy Franko

In this conversation, Amy and I discuss the top 5 skills every modern seller needs to have in their arsenal as well as why sales professionals need to think like an entrepreneur these days – and why it’s not always glamorous. In Amy’s words, modern sales skills must be applied holistically – a concept that surprised me in both its simplicity and its impact. In Amy’s new book she takes a look into what she calls the “skills behind the skills It’s knowing how to best use our social capital, which Amy likes to think of this way: Social capital is the collective value people create when they are in a strategic relationship.

Steven E. Landsburg on Philosophy, Economics, and Making Better Decisions

On this episode of In The Arena, Anthony interviews author and professor Steven E. Landsburg, a global expert in economics, philosophy, and the science behind rational decision making. This thought experiment can demonstrate how people make rational, or irrational, decisions * Making rational decisions isn’t as easy as people are led to believe You can find it on Soundcloud THIS method of making better decisions may not be common, but you can hear more about it on this episode of #InTheArena hosted by @iannarino and featuring @StevenLandsburg. The obvious answer to a problem isn’t always the best answer - learn how to make better decisions from author and famed economist @StevenLandsburg, all on this episode of #InTheArena hosted by @iannarino.

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