IDG

This includes supporting communities of color, highlighting their stories in tech and educating organizations that want to improve their practices through research conducted by IDC and editorial content across IDG Communications’ brands, including CIO, Computerworld, CSO, InfoWorld, Macworld, Network World, PCWorld, TechHive and beyond. This includes supporting communities of color, highlighting their stories in tech and educating organizations that want to improve their practices through research conducted by IDC and editorial content across IDG Communications’ brands, including CIO, Computerworld, CSO, InfoWorld, Macworld, Network World, PCWorld, TechHive and beyond. The Tech Compact for Social Justice was created under the leadership of the Executive Diversity and Inclusion Steering Committee of the MassTLC Board of Trustees as a way for the industry to come together and affect meaningful change on a scale greater than any one company could achieve on its own. In joining the Tech Compact we recognize that Boston and the tech industry have not done enough to support and encourage inclusion of Black, Latinx and Indigenous people, and we accept the responsibility to change at the company and at community level to make tech in Massachusetts a more diverse, inclusive and socially just place for workers of all backgrounds.

According to CIO’s Pandemic Business Impact Survey fielded in July 2020, more than half (58%) of IT decision-makers (ITDMs) say that the effects of the pandemic are accelerating their digital transformation efforts. The recent CIO Pandemic Business Impact Survey also found that 54% of ITDMs agree that the work from home shift has forced the digitization and automation of existing workflows and processes. CIO’s most recent Pandemic Business Impact research found that 1/3 of organizations anticipate investing more dollars to AI in order to become a digital business compared to three months ago. In the next 12-18 months, 74% of ITDMs plan to hire for artificial intelligence and machine learning skills.

But while 2020 research from the Content Marketing Institute shares that 80% of tech marketers have created video in the last year, some videos are still missing the mark. To help marketing teams incorporate all of these important elements into a strong, impactful video content strategy, we’ve created the MarketingFit Guide to B2B Video That Works. Rob and Ellen also dig into the importance of how video marketing fits into a larger content strategy to help ensure that any efforts your marketing team makes are aligned to deliver value for both the audience and your business. That Works aims to help tech marketers create impactful videos that showcase your product, service or organization in a holistic way and that will provide value to the intended B2B tech audience, therefore forging a connection and keeping you in mind when it’s time to buy.

8 Tips to Drive the ROI of your Email Campaigns Email marketing has been around since the dawn of digital marketing, and it remains the backbone of both the industry and the customer journey. With both consumers and governments cracking down on email misuse, data privacy laws make it even more important to use secure, opt-in lists where the sender has a 1st party relationship with the members of the list. A recent study of B2B marketing decision-makers from Innovate MR “COVID-19 B2B Survey” states that 37% plan to increase investment in email marketing over the next 12 months. As an added bonus, email provides actionable data on buying intent, content preferences and behaviors you can use to refine your targeting and content.