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Today, it’s hard to imagine how we ever lived without programmatic technology and the benefits it offers with the cost, scale, and fielding times of online studies. SaaS. SaaS (software-as-a-service) provides researchers with the opportunity to run studies themselves, without relying on a project manager. If you’re a seasoned researcher, you already know all the elements that should be included in fielding a study: sample size, target demographic(s), expected fielding time, cost, etc. However, when it comes to running more complex studies, like brand trackers, relying on our professional services team may be a more effective option.

Typically Marketing Research Agencies (MRAs) have large teams of researchers and professionals who can design survey instruments that answer their customers key questions. Platform – A survey platform that is typically used as a general purpose survey tool that can fill a significant number of research methodologies and use cases. Agile Research – A survey platform that is typically used as a specific purpose tool or fully automated tool with a limited number of research methodologies and use cases. CRM – Customer relationship management platforms help organizations manage and administer their interactions with customers, often yielding a large volume of first party data which organizations can use to better understand their customers.

Google’s ad platforms will transition away from targeting and measurement based on using third party user-level identifiers (cookies) and towards alternative methods currently in development within the Google Privacy Sandbox. * Google customers who have access to their own first-party data will still be able to use it for targeting and attribution in the Google ad platforms. Google will also continue to support the use of first-party data for a wide range of purposes, and clients with first-party data such as emails will still be able to use it to target and measure performance within Google’s ad platforms. Looking ahead, we will continue to partner with media platforms to conduct first-party measurement (see below) and will also support industry initiatives such as Unified ID 2.0.

Without a doubt, getting people’s explicit consent is the first step in ensuring that they have control over how their data is being used. Explicit consent puts control directly in the hands of consumers and web users, but let’s take consent one step further That’s precisely how ResTech is changing the way data is procured by researchers, advertisers and anyone else who needs insights into online audiences. It’s in people’s best interests, and it’s simply the right thing to do.